Alder & Co.

Want to scale your #ClimateTech company through growth marketing? Our new e-book offers comprehensive advice on achieving your growth goals while staying true to your mission. With our Brand to Scale™ methodology, you'll learn how to fuse branding, digital marketing, PR, and storytelling to: 💡 Differentiate your brand in a meaningful way 💰 Implement account-based marketing campaigns on a budget 📈 Focus on the metrics that matter most for your business ✅ Develop compelling content that engages and educates Whether you're a new startup looking to build awareness or a scaleup ready for the next stage of growth, this e-book translates proven hashtag #B2Bmarketing techniques into the climate tech landscape. We've distilled our extensive experience as climate tech marketers into this guide so you can apply our methodology to your own growth efforts and scale at the speed that our world needs. 🌎 ❇️ Download the e-book now: https://bit.ly/3WEE41g #GrowthMarketing #Branding #MediaRelations

With reporters being inundated with hundreds of emails a day, it can be difficult to cut through the noise and grab their attention. That’s why Conner Gordon of Rondo Energy recommends going beyond the press release and finding creative ways to bring the key messages to life: “Give the media [and other stakeholders] not 'just' a pitch, but a well-rounded experience both reporters and their audience can have together, with strong content marketing to amplify” Bloom Energy created a blackout tracker that allowed both journalists and their audience to explore data and power outages in their area. This blackout tracker is an excellent example Conner shared of a data tool that was compelling for both parties, and enabled Bloom’s technology to have a greater impact due to its tangibility and relevance. By providing visual, interactive experiences (experiential marketing), you empower journalists and stakeholders to grasp the value of your climate tech solutions, even if the underlying concepts are complex or esoteric. ❇️ Learn how to get your climate solutions noticed by media in our key takeaways from our webinar: https://bit.ly/3xH2Ovx #ClimateTech #MediaRelations #ExperientialMarketing #GrowthMarketing

🎉 Join us and our client Natel Energy in celebrating many well-deserved accomplishments! 🌊 Natel was recently featured in MIT Technology Review, announced the appointment of Bill Malus as their new CEO, and won best Power in Excellence Generation title for dmg events' Global Energy Show Canada Awards. Gia Schneider was also appointed the International Hydropower Association (IHA) Board of Directors for the remainder of the 2023-25 term. Gia's skill set and wealth of expertise in sustainable hydropower are sure to propel the industry’s sustainability efforts forward. We're proud to partner with pioneers like Natel, working together to build a more sustainable future for both energy and ecosystems.✨ ❇️ Read more about these milestones for Natel: https://bit.ly/3Wd0apM #ClimateTech #Hydropower #Sustainability #RenewableEnergy

🌱#Climatetech isn't just the future—it's a $4.4 trillion annual opportunity by 2030. 📈 The World Economic Forum's "Securing the Energy Transition" whitepaper puts it succinctly, "To reach net-zero emissions by 2050, investments in clean energy need to triple from the current level of $1.2 trillion to $4.4 trillion annually by 2030." 👉 This isn't just a number—it's a call-to-action for climate tech innovators. Your solutions will be instrumental in driving this essential growth. In this rapidly expanding market, a major challenge is ensuring your technology stands out, and communicating your unique value to investors, partners, and customers. 🤝 That's where #StrategicMarketing becomes your key resource. At Alder, we specialize in working with climate tech companies to cut through the noise and scale their impact. ❇️ Whether you need to define your brand for the first time or evolve it to reflect your new phase of growth, let’s talk about how we can make it happen. https://bit.ly/4aIcLXr #Branding #GrowthMarketing

🔋 ⚡ Empower Your Fleet – Join us next week for a webinar on... SmartPX Mobile Power: Assessing the Needs of Your Fleet: An interactive, town-hall style webinar on Viatec’s new mobile power station launched at EUFMC in June. This is an opportunity to share your fleet's charging challenges AND have a hand in tailoring SmartPX Mobile Power to the real-world needs of modern fleets. 🗓 Date: Thursday, July 18 🕒 Time: 11am EST 🔗 Register Below: https://lnkd.in/e7mhxjEt Join us in developing more efficient and reliable power solution for your fleet! #FleetInnovation #ElectricVehicles #SmartPX #FleetWebinar #Sustainability

Check out this new report from McKinsey & Company, which outlines the hard road ahead for founders trying to scale their climate tech companies. Given our focus on building daring, disruptive brands, we’re on board with this report takeaway, too: “Boldness is essential. Winning requires capital-intensive companies to set and meet large, stretch-the-possible aspirations. A true disruptor has a clear ambition to build an industry-leading platform with multiple plants, products, and scaling." ❇️ Read the full article for a better understanding of how to avoid the pitfalls faced by many climate tech companies: https://mck.co/3OWTDge

Hi Network! I’m so honored to be one of four finalists for Clean Enegy for America’s board of directors. My ask is to vote one more time! 💥 Thank you to those who voted! Second round voting ends Friday, July 12. Link below. 👇

Our founder and CEO Melanie Adamson will be at two events in Canada this month and would love to meet up with like-minded professionals to discuss climate tech marketing, and how to scale your business with #CreativeMarketing strategies: Startupfest July 10-12, 2024 Montréal, Canada AESP Summer Con  July 23-25, 2024 Toronto, Canada ❇️ Reach out now to set up a time to talk or get in touch closer to the event—either way we’ll see you soon. https://bit.ly/4bscvMn  #Startupfest #AESPSummerCon #Climatetech

Hi Friends and Colleagues, I am so honored to be nominated for the Clean Energy for America Board of Directors' membership-at-large position. Now, I need your vote. 🙌 Clean Energy for America is about action—action to hold elected officials accountable and action to advocate for a clean energy workforce. You've seen me dare to be bold for clean tech over the last twenty years. ⚡ And I continue to do so every day at Alder. As a board member, I will further extend the critical climate message, activate complacent norms and influence a new generation of climate heroes. So much more work to be done and I would be honored to have the opportunity to do more. Please vote for me. 🤸♀️ The voting form is here. https://bit.ly/4bm5A7E

🌱 To be successful, the #ClimateMovement must be intersectional. We are inspired by the LGBTQ+ activists who won such tremendous victories in the past, and honor those still fighting today. 🗣️ We also recognize that the forces working hardest to deny trans people’s right to exist are sometimes the very same people who deny the reality of climate change. This #Pride we reaffirm our commitment to the LGBTQ+ community; the climate movement must be inclusive if we want it to be just. Celebrate our shared mission with a donation to OUT for Sustainability, an organization creating a platform for co-creating climate resilience and environmental justice by and for LGBTQIA+ communities.