Adtraction

The E-commerce Insights Report for the second quarter is ready 🛍️ The report gives you a snapshot of European e-commerce, with category variations, consumer shopping habits, and device usage trends within online shopping. The data comes from more than 900 e-commerce programs in Adtraction’s 12 European markets. Each report features insights from three of Adtraction’s markets, offering a local perspective on emerging trends. Additionally, our partner spotlight section highlights some of the great partners we work with. This edition features stylink, Mecenat, Aller Media Norway, Stepler and Velka Shopping! Find the full report below and on our website 🖥️

Our Q1 report was published this morning, and gross profit and EBITA grew by 9% in the first quarter 📈 CEO and co-founder Simon Gustafson comments: We have set our sights higher, but the fact that Adtraction delivers gross profit growth and profitability in a challenging market still shows the strength of our business model. Want to hear more? Listen in to the audiocast with CEO Simon Gustafson and CFO Andreas Hagström today at 11:00. The presentation will be given in English. Registration and link below: https://lnkd.in/gqU-Uwcu

We’re excited to share the E-commerce Insights Report for the first quarter 🛍️ The report gives you a snapshot of European e-commerce, covering insights into category variations, consumer shopping habits, and device usage trends within online shopping. It draws from data across more than 900 e-commerce programs in Adtraction’s 12 European markets. In each report, we include insights from three different Adtraction markets to offer local views on shifting trends. This time, insights come from Kristina Dubs in Germany, Elias Paikkari in Finland, and Javier Murillo in Spain. Find the full report below and on our website 🖥️

Adtraction’s mobile app got a new look 🥳 The latest version of the iOS and Android app introduces 🌑 dark mode 🌒 and other design updates, along with several great features to help you generate tracking links, promote products and obtain the latest offers directly from your mobile device. Read more about it in the post below 🗒️ https://lnkd.in/dSnD5uyw

Voting for the “Affiliate Network or SaaS of the Year” Performance Marketing Awards closes at 9am GMT on Monday (25 March). If you enjoy working with Adtraction we would be honoured if you would show your appreciation and cast a vote for Adtraction through the link below 🥳 https://lnkd.in/e4-YViqr

Adtraction has been nominated for “Best Affiliate network or SaaS of the Year” at the 18th Performance Marketing Awards 🥳 The entire Adtraction team works tirelessly to create a high-service, profitable and ever-evolving experience for all our partners, advertisers and agencies. Being recognised as the “Best Affiliate network or SaaS of the Year” is testimony to the dedication of the whole team. The award is part-voted for. So, if you enjoy working with us we would really appreciate if you cast a vote for Adtraction on the link below! https://lnkd.in/e4-YViqr

Our Q4 report was published this morning, and we are happy to announce an increase in sales of 41% in Q4 📈 Adtraction continues to deliver growth, profitability and strong cash flow. CEO and co-founder Simon Gustafson comments: EBITA grew by 103% to 25,6 MSEK in the fourth quarter, and by 86% to 74,6 MSEK in 2023. With the successful development, the board recommends a dividend of 2 SEK per share for 2023. Looking ahead, we are committed to keep growing in Europe, and further strengthen our European offering. Want to hear more? Listen in to the audiocast with CEO Simon Gustafson and CFO Andreas Hagström today at 11:00. The presentation will be given in English. Registration and link below: https://lnkd.in/d_3WEW6e

Did you know that Adtraction’s platform offers multi-user partner accounts? 👥 We constantly work to simplify the management of partner marketing activities for our partners. One of the measures we have implemented to facilitate this, is our multi-user functionality for partner accounts. The feature enables the setup of distinct profiles for every team member, with customised access to account functions, markets, and channels based on each user’s needs. Read more about the feature and how to get started in our latest blog post 📝 https://lnkd.in/dwaXA6PC

We are excited to launch the first edition of the quarterly E-commerce Insights Report 🥳 The report offers a pulse check on the European e-commerce industry, with key insights into category variations, consumer shopping habits, and device usage trends within online shopping. The data for the report is sourced from more than 900 e-commerce programs across Adtraction’s 12 European markets. Each edition of the report features commentary from three of Adtraction’s markets, with the aim of providing local perspectives on evolving trends and regional market dynamics. Check out the report below or on our website 🖥️

Since marketers were forced to switch into GA4 with the sunsetting of Universal Analytics in July 2023, the partner channel has been subject to reporting variances from GA4. As founding members of The Affiliate & Partner Marketing Association, Adtraction were invited to contribute to a new, comprehensive guide: Google Analytics 4 and its impact on partner marketing. In this guide the APMA explains how GA4’s treatment of partner marketing has changed, and importantly provides practical advice to digital marketers looking for a fair and reasonable view of partner marketing’s contribution. The guide is free to download on the link below, and available to everyone (not just members) 📝 https://lnkd.in/deMUiumf