Learn how AdTheorent Health’s proprietary machine learning platform and interactive click-to-cart creative functionality helped an OTC brand drive incremental sales lift: https://bit.ly/4bbW8nR #digitaladvertising #programmatic #machinelearning #OTC #healthcaremarketing
AdTheorent
Advertising Services
New York, New York 73,275 followers
Privacy-Forward Machine Learning Solutions for Advertising
About us
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered Platform A\T powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals. AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named an AdExchanger 2022 Top 50 Programmatic Power Player and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." AdTheorent is headquartered in New York, with fourteen offices across the United States and Canada. For more information, visit adtheorent.com.
- Website
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http://www.adtheorent.com
External link for AdTheorent
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2012
- Specialties
- Digital Marketing, Mobile Media, Big Data, Mobile Advertising, Machine Learning, Artificial Intelligence, Cross-Device Targeting, Predictive Targeting, Relationship Graph, Geo-Intelligence, Privacy-Forward, and Peformance-First
Locations
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Primary
Get directions
330 Hudson Street
6th Floor
New York, New York 10013, US
Employees at AdTheorent
Updates
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AdTheorent reposted this
Cadent LLC, a Novacap portfolio company and one of the largest independent solutions providers for converged TV advertising confirmed the closing of the previously-announced privatization of AdTheorent Holding Company, Inc. (Nasdaq: ADTH). “ We’re delighted to empower the Cadent and AdTheorent teams to further their vision of building a leading omnichannel audience platform, by providing the foundational resources necessary to complete a transaction of this scale,” said Samuel Nasso, Partner at Novacap and Chair of the Board of Cadent. Congratulations to the Cadent and AdTheorent teams! Learn more about the acquisition from Cadent CEO, Nick Troiano: https://lnkd.in/empNxwqz For more information, please visit our news section on the Novacap website https://lnkd.in/ey8S5R4z
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We are excited to share that AdTheorent has been acquired by converged TV advertising leader Cadent. Our newly combined company is one of the largest independent omnichannel audience platforms that uses machine learning to drive full-funnel outcomes in a privacy-forward manner: https://bit.ly/4c8YUel
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Thank you Interpublic Group (IPG) for hosting a great discussion in Cannes today around the importance of overcoming data bias in multicultural advertising and the immense opportunity that advertisers have to reach and authentically engage multicultural audiences using machine learning. AdTheorent CEO Jim Lawson enjoyed joining partner Hero Media Inc. for this powerful discussion. #machinelearning #programmatic #multiculturaladvertising #databias #CannesLions2024
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Honored to be named “Best AdTech Platform” in the 2024 Digiday Media Awards, further demonstrating our commitment to providing advertisers with the most privacy-forward, innovative, and performance-first solutions in the industry: https://bit.ly/4bSdMgF #DigidayAwards #programmatic #machinelearning #privacyfirst
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Excited for our Jill Delpha to lead a discussion at today's BIMA event about how advertisers can maximize the opportunities around CTV. She'll be joined by a great group of panelists from Digitas North America, Gupta Media, GYK Antler and USAA. #DigitalMedia #Marketing #CTV Greater Boston Chamber of Commerce
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The AdTheorent Health Team is excited to attend Digital Pharma Engage 2024! We’re looking forward to discussing how AdTheorent Health is helping marketers prepare for patient and HCP targeting in the post-cookie world. #DPEngage #FiercePharma #PharmaMarketing #DigitalMarketing Digital Pharma Series #programmatic #privacy
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🎉 So proud to be named a leader in the 2024 SPARK Matrix™: AdTech Platform Report by Quadrant Knowledge Solutions : https://bit.ly/3WozzI5 Our ID-independent platform is poised for continued success in the post-cookie world! #programmatic #machinelearning #digitaladvertising #adtech
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Thrilled to be named a finalist in the Digiday Media Awards for Best Ad Tech Platform 🎉 : https://bit.ly/3wgq1nU
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We’re thrilled to join world-class retail marketers at the MediaPost Brand Insider Summit: Retail. Looking forward to discussing how AdTheorent’s privacy-forward solutions help retail brands drive business outcomes like sales lift, in-store visitation, and behavioral lift. #MediaPostInsiderSummits #retailmarketing #machinelearning #digitaladvertising #programmatic
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