Ad Results Media

‘Why audio, why now? Let’s get into it.’ Just like past emergent media, audio has experienced a gap between attention and ad spend. With an industry set to boast 750 million global streaming music listeners this year and a 20.78% compound annual growth rate from 2024 to 2032 within the podcast space, there’s your WHY and there’s your NOW. 🔗 Check out our latest blog ‘Minding the Audio Gap’ for more qualitative and quantitative explanations behind why you want to seize this opportunity and ride the momentum. https://lnkd.in/gAJTAbVG

June at Ad Results Media was rich with industry insights and shared expertise. Here’s a snapshot of ARM’s thought leadership within the world of audio advertising last month. 🎯 ARM’s Pod Perfect Ads We launched the new series ‘ARM’s Pod Perfect Ads’ on LinkedIn to share our experience of what makes a great podcast ad read. It might be delivery, authenticity, personal connection, relatability or a variety of other aspects. We featured a spot for ZipRecruiter on the ‘Smartless’ podcast, anchored by the hilarious and personable Sean Hayes as well as an upbeat and energetic spot for BetterHealth on ‘Drag Her!’ https://lnkd.in/g28-EKxc 🗞️ New Republic Our VP of Media, Gretchen Smith, was featured in The New Republic in a piece covering the state of American journalism. Gretchen weighs in with her observations on where podcast advertisers sit within this space, given the large political focus in anticipation of this year’s election. https://lnkd.in/gA5tXAhT ✍🏼 The Founder’s Spot A ‘Founder’s Spot’ is a great way to connect people to the heart of your company and humanize your brand. This recent blog underscores the reasons why this unique spot can be a powerful tool in your advertising arsenal. https://lnkd.in/gTSTciFC 🗞️ MediaPost ARM's CRO Teresa Elliott offered her thoughts on why the audio space offers such a clear advantage for brands in this guest piece for MediaPost. She speaks to the trust, time spent and technological benefits such as sound effects that are specific to the audio space. https://lnkd.in/gHUwJNMM ✍🏼 AI in the Audio Market Our latest blog about the undeniable power of AI within audio emphasizes the importance of retaining human connection while capitalizing on new tech’s efficiency and streamlining capabilities. https://lnkd.in/gP9zTW5A #AdResultsMedia #AudioAdvertising #Marketing

Shout out to Ad Results Media Sr. Copywriter Evan Michael Brown for the nice job he did articulating the fact that ads that feature the voice of a brand’s founder tend to create greater message resonance and engagement for the campaign.

Celebrating the following employees who had summer starts at Ad Results Media, a group that has delivered since day one. Thankful to have them! Please join in giving these team members the props they deserve for all their incredible work. ☀️Andrea Schwarzbach - Associate Account Director - 11 years ☀️Hannah Lakas - Media Coordinator - 5 years ☀️Kelsie Utz - Audio Insights Manager - 5 years  ☀️Kiely Dowling - Senior Account Strategist - 5 years ☀️Mohina S. Panthi, CPA, MBA, CGMA- SVP of Finance - 3 years  ☀️Adam Perlow- Senior Programmatic Buyer - 2 years ☀️Madeleine Gallaher - Audio Insights Coordinator - 2 years  ☀️Morgan Franssen - Media Planner - 2 years Cheers to our ARM team's present and future success! 👏🎉 #EmployeeAnniversary #TeamAppreciation #AdResultsMedia

🗣️Connect audiences to the source of your brand; your founder… The voice of your brand’s founder can significantly boost audience connection by building trust. This recent ARM blog explains the power of the "Founder’s Spot” in programmatic audio ad campaigns: the humanity behind the brand. A founder’s personal connection and passion for their brand has a unique impact with audiences that can only come from that singular perspective. Learn more and hear examples of successful founder’s spots here: https://lnkd.in/gTSTciFC #ProgrammaticAudio #PodcastAdvertising #Marketing

Thanks for the shoutout Linda. Great to see our founder featured alongside such an insightful lineup in this comprehensive 2024 trend map!

“There’s a major opportunity with audio for creative messaging during listeners’ ‘me time’ and co-listening moments. Brands can convey contextual messaging with minimal lift.” In this piece for MediaPost, our own CRO Teresa Elliott outlines distinct benefits that create an undeniable advantage for brands within audio advertising. Give it a read to learn how specifics within audio advertising such as the personalization that comes from engaged listeners and technical elements such as sound effects can be used to craft effective and meaningful messaging. https://lnkd.in/g5Tdu32m

Trust elevates audio ads. 🎙️✨⛰️ That’s our focus in this installment of ‘ARM's Pod Perfect Ads’. In each video, we highlight a podcast ad read with exceptional delivery, effectiveness and other compelling elements . In this ad from 'Drag Her! A RuPaul's Drag Race Podcast,' trusted host Mano Agapion brings his hilarious energy to give an authentic testimony as to how BetterHelp therapy can help people suffering body dysmorphia, often triggered by the dreaded “summer body” trend. Mano also underscores the service BetterHelp provides specifically for the LGBTQ+ community. Follow our feed for more highlights of outstanding audio advertising to help you craft effective ads. 🎧🔝 #PodcastAdvertising #Pride #DragHer

AI in Audio is undeniable, but so is human connection. 🤲 Recent research shows significant gains in AI audio, particularly in production turnaround time and synthetic voice technologies. However, even with computer-generated content, personalization is what drives results. A new study shows that personalized AI-produced audio ads, compared to generic AI-produced audio ads, increased brand favorability by as much as 22 percentage points. The benefits of personalization didn’t stop there; purchase intent and brand awareness also showed positive gains. Ultimately, it's the collaboration between AI’s efficiency and human creativity that strikes the right balance to create the personalized audio ad content consumers want. More about optimizing both here: https://lnkd.in/gP9zTW5A #AudioAdvertising #AI #AIinAudio

"I think that clients who have previously felt uneasy about news & politics tend to maintain that level of unease, particularly during election years… It is not strictly a podcast problem, as politics heavily intersects with culture, and this often raises concerns for advertisers who are already weary." The intersection of news & politics continues to create challenges for advertisers, especially during election years.📈📉 Gretchen Smith, our VP of Media at Ad Results Media, eloquently highlighted this issue in a recent The New Republic article: https://lnkd.in/dJyhPfX5 #PodcastAdvertising #ElectionYear #MediaStrategy