Gen Z panelists discuss their habits around media consumption: what they’re watching, when they’re watching it, how they’re finding content, and what this means for the brands looking to effectively reach this audience. Submit your questions for the panel ahead of the live roundtable here: https://bit.ly/4bu4erZ
About us
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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Paramount’s new leaders laid out grandiose plans after the legacy media company reached a merger agreement with Skydance Media on Monday, leaving some ad industry experts wondering whether the entity will be able to compete in the ever-evolving TV landscape.
Paramount-Skydance merger—ad experts react to company’s big plans
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The struggle between achieving short-term sales and long-term growth is rooted in a myth. The Movable Middles are meeting both goals at once. Download this white paper today to learn more! Made possible by TransUnion. #ad https://lnkd.in/gfkvxmsQ
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AstraZeneca has added WPP to the global creative roster of its massive oncology business following a competitive review.
AstraZeneca adds WPP to oncology creative roster
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We are barely halfway through 2024, and marketers have already seen their fair share of stumbles. Here some of the biggest brand fails so far this year ⤵️
Biggest brand fails of 2024 so far
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Watch on-demand as Beatgrid Co-founder Daniel Tjondronegoro, former CEO at Nielsen Catalina and former Global Managing Director at Nielsen Matt O’Grady join Ad Age Studio 30 Editor John Dioso for an in-depth look at the myriad data and measurement challenges facing marketers in the age of never-ending fragmentation. https://lnkd.in/grSxWxpy
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Advertising leaders share their thoughts on what they think will be the big themes of the rest of the year, and also what they do not want to see trending in headlines.
37 ad execs predict 2024 second half trends—and what they don’t want to see
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In Ad Age and Base Beauty Creative Agency’s survey of over 200+ marketers, we found that the ideal agency partner has staff who can directly relate to customers' experiences, align with their team, and care deeply about how customers feel when making purchase decisions. Discover how emotional connections with consumers drive growth in a market projected to reach $646.20 billion in 2024. #ad To learn more, download this white paper today! Made possible by Base Beauty Creative Agency™. https://lnkd.in/gzC8rRTH
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Weber Shandwick Collective CEO Gail Heimann is retiring after nearly three decades with the Interpublic Group of Cos. network. Susan Howe, the network’s president, will succeed Heimann in November, with the leadership transition taking place over the next four months.
Weber Shandwick Collective names new CEO
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