In 2005, Antonio Catalán's vision of simple, modern hospitality gave birth to the first AC Hotel in Navarra, Spain. Fast forward to today, and the brand has evolved into AC Hotels by Marriott, with more than 230 properties worldwide.
Marriott's interest led to a joint venture in 2009, and since then, AC Hotels has become a beacon of European and Mediterranean elegance withing the Marriott Bonvoy portfolio. The brand's unique charm remains, with design enhancements adding a touch of sophistication.
The journey continued in 2015 with the opening of the first AC Hotel by Marriott in North America. Featuring a redesigned interior that seamlessly blends European boutique style with local elements, Marriott strategically targeted North America for growth, leveraging its strong recognition in the region to expand the brand's presence.
Today, under the leadership of Marlon A. Whyte, AC Hotels by Marriott continues to grow around the world, with the latest milestone being the opening of the AC Hotel Suzhou in China.
Dive into the full article to explore the remarkable journey from a local gem in Navarra to a global hospitality sensation. Read more about the evolution, strategic expansion, and enduring appeal of AC Hotels by Marriott.
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