You’re about to launch a new product line. How can you ensure it’s a success?
Launching a new product line is an exciting but challenging endeavor for any merchandiser. You want to create a buzz, attract customers, and generate sales, but you also need to avoid common pitfalls and mistakes that can ruin your reputation and waste your resources. How can you ensure your new product line is a success? Here are some tips and best practices to help you plan, execute, and evaluate your launch strategy.
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Erica SersenVice President Global Merchandising | Brand Strategy Executive | Interim Chief Merchandising Officer | Data &…
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Khawar BhuttaUI UX designs for the businesses | Post Daily for My Juniors Fellows | Expert in user research | Brand identity |…
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Fernanda MossmannLeading Creative Teams to Discover Innovative Solutions | Head of Merchandising & Product | Category Director |…