You’re developing a digital learning strategy. How can you ensure it’s effective?

1 Define your objectives

Before you start developing your digital learning strategy, you need to have a clear idea of what you want to achieve and why. What are the specific learning outcomes and performance indicators that you want to measure and improve? How do they align with your organizational vision, mission, and values? How will you communicate and justify your digital learning strategy to your stakeholders and sponsors? By defining your objectives, you can set the direction and scope of your digital learning strategy and ensure that it is aligned with your business needs and priorities.

2 Know your audience

Your digital learning strategy should be tailored to the needs, preferences, and characteristics of your target audience. Who are your learners? What are their motivations, challenges, and expectations? What are their current skills, knowledge, and attitudes? How do they prefer to learn and access information? How can you segment and personalize your digital learning offerings to suit their diverse needs and preferences? By knowing your audience, you can design and deliver digital learning experiences that are relevant, engaging, and effective for them.

3 Choose your methods

Your digital learning strategy should also consider the methods and tools that you will use to design, develop, and deliver your digital learning experiences. What are the best formats and modalities for your content and objectives? How will you balance synchronous and asynchronous learning? How will you integrate social and collaborative learning? How will you leverage gamification, interactivity, and multimedia? How will you ensure accessibility, usability, and quality of your digital learning solutions? By choosing your methods, you can select and apply the most appropriate and effective digital learning practices and technologies for your context.

4 Plan your resources

Your digital learning strategy should also include a realistic plan for the resources that you will need and use to implement your digital learning solutions. What are the human, financial, and technical resources that you will need and have? How will you allocate and manage them? How will you ensure that you have the necessary skills, competencies, and capacities to design, develop, and deliver digital learning solutions? How will you collaborate and coordinate with your internal and external partners and vendors? By planning your resources, you can optimize and streamline your digital learning processes and operations.

5 Evaluate your impact

Your digital learning strategy should also have a clear and robust evaluation framework that will help you measure and improve the impact of your digital learning solutions. How will you collect and analyze data on the effectiveness, efficiency, and satisfaction of your digital learning solutions? How will you use feedback and analytics to inform and improve your digital learning design, development, and delivery? How will you report and communicate your results and achievements to your stakeholders and sponsors? By evaluating your impact, you can demonstrate and enhance the value and quality of your digital learning solutions.

6 Adapt to change

Your digital learning strategy should also be flexible and responsive to the changing needs, preferences, and expectations of your learners and organizations. How will you monitor and anticipate the trends and challenges that affect your digital learning context? How will you update and revise your digital learning solutions to keep them relevant, engaging, and effective? How will you foster a culture of continuous learning and improvement among your learners and organizations? By adapting to change, you can ensure that your digital learning strategy is sustainable and scalable for the future.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?