Your client questions the effectiveness of social selling strategies. How can you convince them of its value?

Ask them to Google themselves. We are who Google says we are. I have my entire LinkedIn Profile pop up before even my website and it builds Know, Like and Trust in seconds. Especially at business conferences. That's exactly how I hit my lifetime record of closing $159K of business in one morning. The line I used at a Grant Cardone conference was "Google Grant Cardone Switzerland" They saw me before him and signed up immediately.

Hesitation is normal, but social selling is powerful. It's not just selling; it's building connections. Engage with people on social media, share helpful content, answer their questions, and become someone they trust. This way, you build long-term relationships that lead to trust and loyalty. When you offer value first without expecting anything, people are more interested and willing to engage with you.

Social selling is all about building real connections, not just pushing products. By joining relevant conversations and sharing helpful insights, you show you're an expert. When people feel you understand and value them, they’re more likely to buy from you. Listening to their needs and offering solutions makes their experience better and boosts your chances of making a sale.

A strong content strategy is key for social selling. Share useful articles, smart comments, and updates that fit what your audience cares about. This shows you get their problems and how you can help. Good content makes people want to talk to you, giving you a chance to build a relationship and guide them toward buying from you.

Measuring social selling success can be tricky, but it's important. Look at how people interact with your posts—likes, comments, shares, and messages. Also, see how many of these interactions turn into real sales. Over time, you'll notice trends that show what works and what doesn’t. This helps you tweak your approach and show that building relationships online really pays off.

Continuous learning in social selling is about paying attention to what people like and adjusting your approach quickly. By watching trends and using new tools, you stay relevant and effective. It's like being in a conversation where you constantly listen and respond in a way that keeps others interested. Stay curious and adapt, and your social selling will thrive.