What are some tips for creating packaging that works in small retail spaces?

1 Choose the right size and shape

One of the first things to consider when creating packaging for small retail spaces is the size and shape of your packaging. You want to make sure that your packaging fits well in the available space, without wasting any room or blocking other products. You also want to avoid packaging that is too bulky, heavy, or awkward to handle, as it can discourage customers from picking up or buying your products. Instead, opt for packaging that is compact, lightweight, and easy to stack, store, and transport. You can also use packaging that has a unique or distinctive shape, such as a triangle, a hexagon, or a cylinder, to stand out from the crowd and attract attention.

2 Use clear and simple labels

Another tip for creating packaging that works in small retail spaces is to use clear and simple labels that communicate the essential information about your products. You don't want to overwhelm or confuse customers with too much text, graphics, or colors on your packaging, especially when they have to scan through many products in a limited space. Instead, use labels that highlight the key features, benefits, or values of your products, such as the name, the logo, the ingredients, the price, or the social impact. You can also use labels that have a consistent or coherent design, such as the same font, color, or style, to create a strong brand identity and recognition.

3 Add some personality and flair

A third tip for creating packaging that works in small retail spaces is to add some personality and flair to your packaging that reflects your brand's voice, tone, and story. You want to make your packaging more than just a container for your products, but rather a tool for engaging and connecting with your customers. You can do this by using packaging that has a catchy or memorable slogan, a witty or humorous message, a personal or emotional touch, or a creative or interactive element. For example, you can use packaging that has a quiz, a puzzle, a sticker, or a QR code that leads to more content or offers. You can also use packaging that has a recyclable or reusable material, a sustainable or ethical source, or a social or environmental cause that aligns with your brand's values and mission.