What do you do if your Creative Strategy communication is falling flat?

Everything you do can fall flat at any point in time. It's all about how you restart and how. Analyse feedback and research more. analysis of what's going on in the market and try to match your thinking that way. Observe and set a plan differently according to the new objectives.

Revamp it! 💡 Polish your messaging, hone your storytelling skills, and tailor your communication style to resonate with your audience. Embrace creativity, clarity, and authenticity to ensure your message shines through loud and clear! 🚀✨

The feeling when your creative strategy falls flat is rough. You've put in the time and effort, but something's just not connecting. The first thing I do is try to figure out where the disconnect is happening. Is it my understanding of the audience that's off? Is the message itself not clear enough? Or maybe I'm just barking up the wrong channels entirely. Once I've got a better idea of the problem, it's time for action. If it's the audience, I need to dive back in and really get to know them. If it's the message, it's back to the whiteboard to get it sharp and punchy. Wrong channels? That means a shift in where I'm focusing my efforts. Sometimes, it might even be the quality of the creative itself – maybe it needs a production boost.

Si votre communication en matière de stratégie créative ne produit pas l'impact escompté, il est temps de réévaluer vos objectifs. Demandez-vous si les buts visés sont clairs, réalisables et pertinents pour votre public cible. Il se peut que vous deviez ajuster votre message, le moyen de communication utilisé, ou même reconsidérer les attentes de votre audience. Cette réévaluation peut vous aider à redéfinir votre approche et à créer une stratégie de communication plus efficace et plus résonnante.

If my creative strategy isn't working, the first place I look is the audience. Did I miss the mark on who I'm trying to reach? Maybe my research was off, or their needs changed. To fix it, I double down on understanding them: Review my data - is it accurate and current? Talk directly to the audience – surveys, interviews, etc. See what works for competitors. I need to know their age, location, problems they want solved, and what motivates them. If my strategy doesn't speak to those things, it's no surprise it falls flat.

In my experience, messaging must be designed and tailored to the audience you are delivering the messages to. For example. If your audience is from a Low Context Culture, then the US format might work, i.e. Thesis, Anti Thesis and Synthesis. The second most important rule is that if your email or message doesn’t fit my iPhone screen, I won’t read it.

Si votre stratégie de communication créative n’est pas efficace, il est crucial d’apprendre à mieux connaître votre public. Comprenez leurs intérêts, leurs besoins, et la manière dont ils préfèrent recevoir l'information. Cela peut impliquer de mener des enquêtes, d’analyser des données d’engagement sur les réseaux sociaux, ou simplement d’entrer en conversation directe avec eux. Une fois que vous avez une meilleure compréhension de votre audience, vous pouvez personnaliser votre message pour qu'il résonne plus fortement, augmentant ainsi l’efficacité de votre communication.

Once we were communicating the value of a certain records retrieval software to lawyers. The client was proud they had a great price for each retrieval. The only issue? We learned via research that mainly paralegals, not lawyers, used the software, and the cost was passed through to the client so that wasn't a big selling point. This revelation changed our entire messaging approach. Plot out a messaging matrix. Match value props to each target audience. Collect proof points (with numbers!) to hit home your points.

When my strategy feels stale, it's time to experiment! It opens up new paths and can lead to unexpected wins. Here's how I shake things up: Trying something different: A new visual style, unusual platform, or a change in tone. Test & iterate: Small experiments give me quick feedback to improve. A/B testing is my go-to. Inspiration fuel: Books like "Steal Like an Artist" & "Show Your Work!" by Austin Kleon helped me to ignite my creativity. Other book I recommend is "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk: Mastering social media storytelling. Remember, sometimes the most exciting work comes from taking a fresh, experimental approach!

The greatest creative minds know that genius often stems from synthesizing diverse perspectives into novel solutions. Embrace feedback as fuel for innovation rather than criticism. An eagerness to understand your audience's evolving needs will future-proof your strategic thinking and creativity. Those who can adeptly navigate this feedback cycle will be indispensable advisors to leadership.

Revitalize a comunicação da sua estratégia criativa identificando primeiro onde a comunicação está falhando. Peça feedback específico à equipe e aos stakeholders para entender os pontos de confusão ou desinteresse. Com base nesse feedback, ajuste a sua abordagem de comunicação, talvez simplificando a mensagem ou utilizando meios diferentes e mais envolventes para transmiti-la, como vídeos ou apresentações interativas. Além disso, reforce a importância da comunicação bidirecional, incentivando perguntas e discussões para garantir que a mensagem está sendo compreendida.

True strategic mastery lies in the ability to remain agile and pivot nimbly as situations evolve. A foundational creative strategy provides crucial guideposts, but clinging rigidly to it amid shifting audience needs and market dynamics is a surefire path to stagnation. Embrace an iterative mindset - continuously monitor key performance indicators and qualitative feedback. If elements of your approach miss the mark, don't stubbornly persist down an ineffective path. Have the courage to objectively assess what's working and what warrants an overhaul. An adaptive strategist views this recalibration not as a failure, but as an invaluable opportunity to strengthen connections and relevance.