What do you do if your brand's public perception is being negatively influenced by decision making?

Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience. Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. Brand perception refers to how consumers view, think, and feel about a company and its offerings. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. Understanding how the target audience sees your brand gives you the power to shape that perception. A positive image adds to your brand equity.

Please look at the core issue of what is causing the problem. What we tend to do is try to provide a temporary fix, which is exactly that - temporary.

1. Listen: Gather feedback from customers and stakeholders. 2. Acknowledge: Transparently admit mistakes and shortcomings. 3. Communicate: Share plans for improvement openly. 4. Act: Implement corrective actions swiftly. 5. Engage: Continuously interact with your audience, adapting strategies based on feedback. 6. Consistency: Demonstrate ongoing commitment to change and improvement.

Se uma tomada de decisão afetar negativamente a percepção do público da sua marca, na minha experiência, é fundamental resolver o problema com a maior rapidez possível, antes que o problema ganhe uma proporção irreversível. Isso podem (e devem ser considerados) revisões de decisão, ter uma comunicação clara com o público ao assumir a responsabilidade pelos erro e tomar medidas corretivas, buscando restaurar a confiança e reconstruir uma imagem positiva da marca, de forma rápida, apagando a má impressão gerada.

If decision-making negatively influences your brand's public perception, it is important to take proactive steps to address the situation. Here are some actions you can consider: Identify the Root Cause: Understand the specific decisions or actions that are negatively impacting your brand's perception. Apologize and Acknowledge: If the decisions made have led to negative consequences, it is important to acknowledge any mistakes or missteps. Communicate Transparently: Be transparent with your audience about the situation. Reassess Decision-Making Processes: Evaluate your decision-making processes to ensure checks and balances prevent similar errors in judgment. Rebuild Trust: Take proactive measures to rebuild trust with your audience.

It's important to acknowledge the problem and take responsibility for any mistakes or missteps that have contributed to the negative perception. Transparency and honesty can help rebuild trust with the audience.

Face the issue come out in the open acknowledge and address instead of hiding avoiding and ignoring!!!!! In PR honesty pays!!!

OG leaders often think apologizing is a weakness or necessarily results in liability. Work with your PR experts if you have them, but sometimes an acknowledgment of wrong doing or missteps is the quickest way to move past an issue.

Apologies can go a long way, especially if it comes from someone in the organization who has credibility with the key stakeholders. Also, develop a clear and consistent communication strategy to address the concerns of stakeholders, including customers, employees, investors, and the public. Be open and transparent about the actions being taken to address the situation and prevent similar issues from occurring in the future.

Taking action is the core of reputation management, especially with younger generations of consumers. Acknowledging and apologizing is not enough to touch Z's and most of Millennials hearts anymore. In 'modern' issues and crisis management practices, organizations must go further proving what they are doing to prevent the situation that caused criticism to happen again in the future (not only saying it). Rethinking campaigns, reviewing internal processes, changing policies, being more inclusive, considering potential impacts to the external communities, even updating products and adjusting services are examples of required proof points for opinion leaders to revert their negative perception on a specific situation. So, take action and fast!

Take swift and decisive action to address the underlying issues that are contributing to the negative perception. This may involve changes to policies, procedures, leadership, or business practices to align with stakeholder expectations and values.

Actively listen to feedback from stakeholders to understand their concerns and perspectives. This can help identify areas where improvements can be made and demonstrate a commitment to addressing the issues raised.

1. Don‘t waste your time on finding the one to blame. Focus on your audience and your target group and take action. 2. No communication is also communication. Make sure your decision on how to react doesn‘t take too long. 3. Ask communications experts and don‘t let personal emotions guide you.

Je crois qu'il est important d'agir rapidement et de manière transparente. Je commencerais par évaluer l'étendue de l'impact et comprendre les préoccupations du public. Ensuite, je communiquerais ouvertement sur les mesures que nous prenons pour aborder les problèmes soulevés, en montrant que nous sommes à l'écoute et que nous nous engageons à améliorer la situation. Parallèlement, si nos efforts de communication ne fonctionnent pas, je chercherais à identifier les lacunes, à solliciter des retours pour comprendre les défis spécifiques, et à ajuster notre approche, peut-être en intégrant de nouveaux outils ou méthodes de communication pour renforcer la clarté et l'efficacité de nos messages.