What do you do if you want to switch careers and become a copywriter?

1 Assess Skills

Before diving into a new career as a copywriter, take stock of your current skills and how they might transfer to your new role. Having a strong command of language and the ability to write persuasively are foundational. Additionally, consider your understanding of marketing principles and consumer psychology, as these are crucial for creating effective copy. If you have experience in related fields like journalism, marketing, or communications, you’re already a step ahead. Identify any gaps in your skill set and plan to address them through courses, workshops, or self-study.

2 Learn Basics

To switch careers to copywriting, you need a solid grasp of the basics. This includes understanding different types of copywriting, such as SEO (Search Engine Optimization), direct response, and brand storytelling. Familiarize yourself with the principles of persuasive writing and the importance of tailoring your tone and style to different audiences and platforms. There are many resources available, from online courses to books, that can help you build a foundational knowledge of the craft without needing to go back to school for a formal degree.

3 Build Portfolio

A strong portfolio is essential to demonstrate your copywriting abilities to potential employers or clients. Start by creating sample pieces that showcase a variety of styles and formats, such as blog posts, ad copy, and email campaigns. If you lack professional experience, consider volunteering your services to local businesses or nonprofits, or create mock-up campaigns for products or services you're passionate about. This will not only give you practical experience but also tangible work to present in your portfolio.

4 Network Actively

Networking is key in the copywriting industry. Connect with other writers, marketers, and industry professionals both online and offline. Social media platforms, particularly LinkedIn, can be great places to start conversations and build relationships. Attending industry events, workshops, and seminars can also help you meet potential mentors or employers. Remember, the more people you know in the field, the better your chances of learning about new opportunities and trends in the industry.

5 Gain Experience

Gaining practical experience is crucial. If you're unable to land a copywriting position right away, look for related roles that could help you transition more smoothly. Positions in content creation, editing, or marketing can provide valuable experience and help you hone your writing skills. Freelancing is another viable option that allows you to work on a variety of projects and build your portfolio while gaining the flexibility to choose your clients and areas of specialty.

6 Stay Updated

Finally, to be a successful copywriter, you need to stay updated with industry trends and continually refine your skills. Follow influential copywriters and marketers, subscribe to industry blogs, and read relevant books that discuss the latest strategies and tools. The world of marketing and advertising is always evolving, so a commitment to lifelong learning will ensure that your copywriting remains fresh, relevant, and effective.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?