What are the best practices for overcoming setbacks in your E-Commerce career?

E-Commerce is a dynamic and competitive field that requires constant learning, innovation, and adaptation. However, it also comes with its share of challenges, such as technical glitches, customer complaints, market changes, and competitors. How can you overcome these setbacks and grow your E-Commerce career? Here are some best practices that can help you bounce back and thrive in the online world.

1 Be proactive

One of the best ways to prevent or minimize setbacks is to be proactive and anticipate potential problems before they arise. For example, you can regularly test your website, update your security, backup your data, and monitor your performance. You can also research your target market, analyze your competitors, and stay on top of industry trends. By being proactive, you can avoid or reduce the impact of common E-Commerce pitfalls and improve your customer satisfaction and loyalty.

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Don “eCommerce” Brett

Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
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Learnings I have had in my journey: - Surround yourself with the best possible people - Continue to be a learn-it-all - Revisit strategy and capabilities regulary

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Cesar Paternina

Driving E-commerce Excellence | Expert in Digital Transformation | Strategic Leader in Digital Marketing | Enhancing Customer Experiences | Growth Catalyst 🚀
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To anticipate or prevent setbacks, a good practice is to establish a dashboard system: 1- Performance metrics. Just as you monitor the overall conversion rate on a weekly basis, do the same by product and category. Let your dashboard indicate when there are changes. 2- Surveillance metrics: Always check the prices and promotions of your competitors, but especially the reaction to customer content. 3- Security metrics: Check the speed per page, indexing (Search Console), user navigation, attacks that affect speed, etc.

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2 Learn from feedback

Another key practice to overcome setbacks is to learn from feedback, both positive and negative. Feedback can help you identify your strengths and weaknesses, as well as areas for improvement. You can collect feedback from various sources, such as customer reviews, surveys, analytics, and social media. You can also seek feedback from mentors, peers, or experts in your field. By listening to feedback, you can gain valuable insights, adjust your strategies, and enhance your skills and knowledge.

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Cesar Paternina

Driving E-commerce Excellence | Expert in Digital Transformation | Strategic Leader in Digital Marketing | Enhancing Customer Experiences | Growth Catalyst 🚀
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In this part of the feedback, the best practice is to put your customer at the center, which means actively listening to them. Customers are transparent in showing their pain points: 1- Always keep surveys at 10% of the population for each process, sales, delivery, overall experience, feelings, etc. 2- Take time to look at the details of complaints and grievances. 3- Interview customers who rate you extremely well or poorly. They will tell you how to improve. 4- Keep an active listening, start by reviewing comments on social to understand your customers. Empower your community manager, customer service agents, sales people, to propose ways to improve. They usually knows your customers the best. Knowing your customer is knowing your market.

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3 Embrace change

E-Commerce is a fast-paced and ever-changing environment that requires you to embrace change and adapt to new situations. Instead of resisting or fearing change, you can view it as an opportunity to grow and innovate. For example, you can adopt new technologies, explore new markets, create new products, or experiment with new methods. You can also learn new skills, update your resume, or network with other professionals. By embracing change, you can stay relevant, competitive, and flexible in the E-Commerce landscape.

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Cesar Paternina

Driving E-commerce Excellence | Expert in Digital Transformation | Strategic Leader in Digital Marketing | Enhancing Customer Experiences | Growth Catalyst 🚀
(edited)
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1- Keep a small experimentation budget to test new technologies. Force yourself to try the unknown. 2- By identifying the pains of your customers and your internal team, you will know what to improve and when there is an important opportunity.

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4 Seek support

Sometimes, overcoming setbacks can be challenging and stressful, especially if you work alone or remotely. That's why it's important to seek support from others who can help you cope and recover. For example, you can join online communities, forums, or groups that are related to your niche or interest. You can also reach out to friends, family, or colleagues who can offer you advice, encouragement, or assistance. By seeking support, you can reduce your isolation, increase your motivation, and access valuable resources.

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5 Celebrate success

Finally, one of the best practices to overcome setbacks is to celebrate your success, no matter how big or small. Celebrating your success can help you recognize your achievements, boost your confidence, and reward your efforts. For example, you can track your progress, set milestones, or create a portfolio of your work. You can also treat yourself, share your stories, or thank your supporters. By celebrating your success, you can reinforce your positive attitude, inspire others, and enjoy your E-Commerce career.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mark Crist

Digital Leader | Team Builder | Growth Driver | - Principal and CEO at Apex Global Consulting Group - My Top 5 Clifton Strengths are Futuristic | Belief | Achiever | Responsibility | Competition
(edited)
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What has been previously stated is solid. I would add just a few more things based on my experience. - Diversify your people and resources. Capitalize on their individual strengths to build a kick-ass team … The team is greater and more powerful than any one individual - Only work with those who get you/the team and want to support, advocate, or contribute alongside … avoid all of those who simply can’t put it together. They are not worth your time or energy. - Be willing to take risks and make adjustments to your plan (tactics, efforts, resources), but not to your overall mission … be ever true to your core - Constantly challenge yourself, the team, your leadership, your parters to do more and be better … innovate and evolve

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Susanne Wehr

Global Teamlead Websites & ecommerce at Mast-Jägermeister SE
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Whenever you dive into something, slip-ups are bound to happen. It's all part of the game— wither you win or you learn. Juggling a bunch of projects at once not only speeds up the success train but also makes it easier to bounce back from the ones that don't take off.

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What are the best practices for overcoming setbacks in your E-Commerce career?

1

2

3

4

5

6

1 Be proactive

2 Learn from feedback

3 Embrace change

4 Seek support

5 Celebrate success

6 Here’s what else to consider

E-commerce

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What are the best practices for overcoming setbacks in your E-Commerce career?

1

2

3

4

5

6

1 Be proactive

2 Learn from feedback

3 Embrace change

4 Seek support

5 Celebrate success

6 Here’s what else to consider

E-commerce

Rate this article

Thanks for your feedback

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