What are the best practices for developing a mobile strategy?

1 Understand your audience

The first step in developing a mobile strategy is to understand your target audience and their mobile behavior. You need to know who they are, what they want, how they use mobile devices, and what challenges they face. You can use various methods to gather this information, such as surveys, interviews, analytics, and user testing. By understanding your audience, you can create a mobile strategy that meets their expectations and preferences, and delivers value and satisfaction.

2 Define your objectives

The next step in developing a mobile strategy is to define your specific objectives and how you will measure them. You need to have a clear vision of what you want to achieve with your mobile strategy, such as increasing sales, improving customer service, enhancing productivity, or fostering innovation. You also need to have key performance indicators (KPIs) that will help you track and evaluate your progress and results. By defining your objectives, you can create a mobile strategy that aligns with your business goals and priorities, and demonstrates your return on investment (ROI).

3 Choose your platform

The third step in developing a mobile strategy is to choose the best platform for your mobile presence and performance. You need to decide whether you want to create a mobile website, a mobile app, or both, depending on your objectives, audience, budget, and resources. You also need to consider the pros and cons of each option, such as the functionality, usability, accessibility, security, and maintenance. By choosing your platform, you can create a mobile strategy that optimizes your mobile capabilities and performance, and suits your business needs and constraints.

4 Design your user experience

The fourth step in developing a mobile strategy is to design your user experience (UX) for your mobile platform. You need to ensure that your mobile website or app is easy to use, navigate, and interact with, and that it provides a consistent and seamless experience across different devices and channels. You also need to ensure that your mobile website or app is responsive, fast, and reliable, and that it follows the best practices of mobile design, such as simplicity, clarity, readability, and accessibility. By designing your user experience, you can create a mobile strategy that enhances your mobile engagement and retention, and builds trust and loyalty.

5 Implement your mobile strategy

The fifth step in developing a mobile strategy is to implement your mobile strategy according to your plan and budget. You need to use the appropriate tools, technologies, and resources to develop, test, and launch your mobile website or app, and to ensure its quality and functionality. You also need to use the best practices of mobile development, such as agile methodology, cross-platform compatibility, and security standards. By implementing your mobile strategy, you can create a mobile strategy that delivers your mobile solutions and services, and meets your objectives and expectations.

6 Evaluate your mobile strategy

The sixth and final step in developing a mobile strategy is to evaluate your mobile strategy and its impact and outcomes. You need to use the KPIs that you defined earlier to measure and analyze your mobile performance and results, and to identify the strengths and weaknesses of your mobile strategy. You also need to use the feedback and insights that you gathered from your audience, stakeholders, and competitors to improve and optimize your mobile strategy. By evaluating your mobile strategy, you can create a mobile strategy that adapts to the changing needs and demands of your mobile environment, and ensures your continuous growth and success.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?