What are the benefits of using infographics in your press release design?

Using infographics comes with numerous advantages: - Visually appealing; catches reader’s attention and encourage them to read the entire content. - It simplifies complex info, making it easily understandable for the audience. - it enhances retention of crucial details, obviously visual content is more memorable than plain text. - it leads to increased exposure and virality, specially when re-shared on social media platforms - it improves communication and reinforces the press releases’s message. - data visualization is made easier through infographics, making facts, figures and statistics more accessible to readers. - it provides a branding opportunity - it caters perfectly to mobile users👍🏽

Clear, Concise, and Time Saving! Infographics are one of the best ways to communicate your message to your target audience, and to journalists. They give the audience a clear idea about what your press release talks about, and help you turn a long success story into numbers, images, and short sentences, which is very time saving, that journalists would appreciate. Depending on how interesting the data in the infographic is for your audience, they will decide whether to read the press release, or just skip it to the next story. So, make sure you put the most important data in it.

Infographics are a great way to attract attention of media to display data and what changes have taken place due to the data. But they should be used sparingly in press releases and be simplified. Just remember that the end use of the infographic is the desk of the media house who have to remake it according to the news they put out and according to their own format and brands. If giving them a soft copy then ensure that the branding can be easily tweaked by the graphic designers of the media house. If giving them a link to upload along with the press release, then ensure that it is simple and easily understandable by their general viewers. Hard financial data will usually be useful as a graphic only for financial media.

Press releases often contain the top-line information from a major project that you or your organization may be very excited to get out into the world. However, due to familiarity bias it my not come across as clearly and accessibly as desired. Whether it is the use of infographics or short format videos like my series Smarter in Seconds, adding in a touch of photography or graphic design can help to communicate your point more easily. You also will gain the benefit of reusing this content on social media sites like Instagram and TikTok to communicate to a wider audience.

Currently, I work with press releases rich in data. Data is gold in the hands of a PR professional and needs to be treated as such. Infographics help add a light touch to a press release with many numbers, providing a better visual representation of information and saving the valuable time of journalists. A graphic element might be missing in a story to attract the attention of top-tier media outlets.

Infographics should reflect a sophisticated design and color pallet. These might incorporate brand imaging or be colorful and creative in a more artistic way.

1. Less is always more. Focus on making a single key point and keep the visual uncluttered. 2. Discuss the concept *and* show the draft graphic to a wide range of people with different perspectives and knowledge levels to ensure it conveys the positive, powerful message you want it to. (and then go back to point one, to ensure responding to input doesn't create a muddle).

Choose carefully! Based on the data that you want to visualize, you can choose from a wide range of infographic types. remember, you want to communicate a message clearly, concisely, and briefly, through your infographic, so choose the type that would help you achieve this goal. Charts, graphs, timelines, maps, diagrams, and icons, these are a few examples of infographic types.

Choosing the right infographic is like picking the perfect outfit—fit the occasion! Don't show up to a data party in a flowery dress. Whether it's a chart, graph, or an infographic tuxedo, tailor it to your message. Because just like fashion, infographics should be fabulous and fit like a glove.

What about the design? there are 2 possible ways to design an infographic: 1. using online tools and templates. 2. hiring a professional designer. But how do you know your design is doing the job? look at the design, is it simple or is the audience going to have hard time reading it? is it consistent, or are there a variety of styles, fonts, or colors in the same infographic? is it relevant to your press release's topic? take a look at the shapes and icons used in the design, make sure they mean exactly what they're supposed to mean. In addition to all of the above mentioned, make sure the design is branded, and that your audience will know it's you once they look at it. And don't forget your brand's logo.

Designing an infographic isn't a mystical art reserved for design wizards. Summon your creative spirits and wield the magic of online tools or, for a grand spectacle, hire a design sorcerer. Keep the incantations simple: simplicity is your spell for clarity. Choose visuals that dance harmoniously with your press release message. Conjure consistency across fonts and colors; your infographic should wear the same magical robe as your press release. Add a sprinkle of branding glitter—embed your logo, etch your name, and let your contact information sparkle. Craft this visual spell, and your press release shall enchant the eyes and conquer the minds.

It's important to present the information clearly, but also interestingly. It shouldn't look like an excel sheet abstract. It should be easy to get, not too noisy with too many crowded details, well-organized and categorized if targeting different target audiences, and eye-pleasing as well as brand representative. I personally like the infographics Semrush present on marketing. You'd find them shared quite a lot by users and saved to be uploaded to marketers' platforms too; hence the vitality of being branded and brand-representative to eventually market for the brand which presented the infographic to start with and grant it the knowledge authority intended to be demonstrated in the PR.

5 tips for maximum success. 1. Plan for distribution across multiple channels at once, and test how it will look in advance. 2. A well-crafted post on the social media platform that matters most to your audience is likely to be far more effective than a standard press release. 3. Your chances of press pickup will be much better if you empower your PR consultant to pitch it to a handful of high-quality media advance, under an embargo. 4. Create a link. Attachments often get caught in spam filters and most media outlets have firm rules against opening them. 5. Finally, don't just forward clients the release. Create a custom email with a sentence or two hitting home the infographic's key message.

Infographic distribution: the maze where many get lost. But here's the plot twist, champs: If you think blasting it like confetti will make you the Picasso of content, think again. Slapping it on every platform won't make it a viral sensation—it might just be spam. Choose your battleground wisely. Infographics in press releases? More like sending a carrier pigeon in the age of SpaceX. Be strategic. Share it where your tribe roams, not where it drowns. Because in the circus of content, quality beats quantity, and your infographic deserves a red carpet, not a spam folder.

Embora infográficos sejam recursos efetivamente interessantes que facilitam a visualização de projetos, objetivos ou informações, a elaboração desse tipo de conteúdo é demasiadamente grande - consumindo um tempo precioso do time. Dito isso, é essencial que antes mesmo da elaboração desse material, a finalidade seja validada. O tamanho, informações e visual precisam atender o público-alvo da forma mais direcionada possível. Adaptar o infográfico para as diversas formas de distribuição; como redes sociais, e-mail, site corporativo e afins, torna-se necessário para otimizar a sua entrega.

Back to your goals! Why did you create this press release and infographic? is it part of a launching campaign for a new service or product? or is it to share a success story of a service/ product that's already been launched previously? going back to the goals of the press release would help you know what metrics to track.

Views and shares are like the flashy celebrities of the metrics world—they look good, but do they have substance? Backlinks, now those are the A-listers. They're the influencers of the internet, boosting your SEO and domain authority. Coverage is the red carpet moment, where your infographic walks among the headlines. And conversions? Well, that's the after-party, where your audience RSVPs with a click. Forget vanity metrics; focus on the real stars that impact your press release. It's not just about looking good; it's about being the blockbuster in a sea of forgettable releases.