How do you stay current with digital ad trends?
Digital advertising is constantly evolving, with new platforms, formats, tools, and strategies emerging every day. How do you keep up with the latest trends and best practices in this fast-paced and competitive field? Here are some tips to help you stay current and ahead of the curve.
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Jagveer SinghContent Marketing | Branding | Advertising | Google Analytics | AI prompt Expert of Digital Marketing | Brand Strategy
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Dr(H.C) Prachetan PotadarCreative Director & Writer / Advertising & PR Strategist /Founder at Stay Featured
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Jason Smallheer, MBALinkedIn Top Voice 2024 | Award Winning Marketing & Business Leader Passionate About Education & Growth
One of the easiest ways to stay updated on digital ad trends is to follow reputable sources of industry news and insights. You can subscribe to newsletters, podcasts, webinars, or social media accounts that cover topics such as digital marketing, online advertising, social media, SEO, content marketing, analytics, and more. Some examples of popular and credible sources are Marketing Land, Search Engine Journal, Social Media Examiner, HubSpot, Moz, and Neil Patel.
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Keep up with the news: Look through websites, blogs, and social media (Twitter!) to see what's popular in the sector. Pay attention and pick up knowledge: To learn from advertising gurus, attend seminars, podcasts, or webinars. Improve your skills by enrolling in online classes or seminars to discover new platforms and ad styles. Be a data detective: Examine industry statistics and your own campaigns to see what is and is not working. Speak with the future: Make connections with youthful marketers to learn what appeals to younger audiences.
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Read, my friend! Read! Fast Company. Inc. Forbes. Harvard Business Review. Wall Street Journal. These are just a few. Always be a student. I also use an iPad tool called Flipboard that scrapes the internet for articles on my chosen subjects: advertising, marketing, social media, digital marketing, etc. I have current articles from all over, and they refresh all day. It's a tremendous resource.
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I follow along with Social Media Examiner by listening to his podcasts on both Social Media Examiner and Web 3 Business Podcast. As for video marketing, I follow and take advantage of Mark Harbert. For those clients who are into multi-level marketing, I find the advance of Tanya Aliza beneficial for all my clients. Neil Patel and Gary Vee. As for Gary Vee he has segued nicely into Web 3 with his VeeFriends. What are others using to stay relevant and up-to-date?
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Una de las maneras más fáciles de mantenerse actualizado sobre las tendencias publicitarias digitales es seguir fuentes acreditadas de noticias y conocimientos de la industria. Suscríbete a boletines, podcasts, seminarios web y cuentas de redes sociales que cubren temas clave como: - Marketing digital - Publicidad en línea - Redes sociales - SEO - Marketing de contenidos - Análisis de datos
Another way to learn from experts and peers is to join online communities and forums where you can ask questions, share opinions, get feedback, and discover new resources. You can find relevant groups on platforms such as LinkedIn, Facebook, Reddit, Quora, or Slack. You can also participate in Twitter chats, LinkedIn Live sessions, or Clubhouse rooms that focus on digital advertising topics. These are great opportunities to network, learn, and contribute to the conversation.
If you want to deepen your knowledge and skills in digital advertising, you can take advantage of the many online courses and certifications available. You can choose from free or paid options, depending on your budget and goals. Some of the most recognized and valuable certifications are Google Ads, Facebook Blueprint, HubSpot Academy, and Udemy. These courses will help you learn the fundamentals and best practices of digital advertising, as well as the latest tools and techniques.
One of the best ways to stay current with digital ad trends is to experiment with new platforms and formats that suit your target audience and objectives. You can test different types of ads, such as video, audio, interactive, native, or influencer ads, on different channels, such as YouTube, Spotify, TikTok, Snapchat, or Pinterest. You can also try new features and formats that are emerging, such as stories, reels, live streams, or shoppable ads. By experimenting, you can find out what works and what doesn't, and optimize your campaigns accordingly.
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Three ways to stay current with digital ad trends: 1. Follow industry news: Whether it’s through newsletters, podcasts, webinars, or conferences, to stay relevant in advertising you need to keep up with current trends. 2. Take an online course: Taking an online course or gaining a certification in a specific area of advertising will help you deepen your knowledge of digital marketing. Some certification courses I enjoy are through Google and Amazon Ads. 3. Experiment with new platforms & formats: One of the best ways to stay current with digital trends is to test new platforms/formats. This will help see if any new trends resonate with your audience.
Finally, you can stay current with digital ad trends by analyzing your own data and results. You can use tools such as Google Analytics, Facebook Insights, or other third-party platforms to track and measure your digital ad performance. You can also use tools such as Google Trends, BuzzSumo, or SEMrush to research and compare your competitors' strategies and tactics. By analyzing your data and results, you can identify what trends are relevant and effective for your niche, industry, and audience, and adjust your digital ad strategy accordingly.
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Staying current with digital ad trends in Canada demands a multi-pronged approach. Insight: Continuous learning and agile adaptation are crucial as the landscape evolves rapidly. Stats: A 2023 survey by Canadian Marketing Association found that 68% of marketers actively use data analytics to monitor ad performance, indicating a strong reliance on real-time data for trend identification. Case Study: Take Tim Hortons’ recent digital pivot—by embracing AI-driven ad targeting and personalized promotions, they saw a 24% boost in digital engagement and a 15% increase in online sales in just six months. To keep up, blend constant learning with practical application and leverage emerging technologies.
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