When comparing models and evaluating their performance, it's important to choose a suitable performance measure that reflects your data mining goals and objectives. Common performance measures include accuracy, precision, recall, and F1-score. Accuracy is the percentage of correctly classified instances out of the total number of instances and is suitable for data sets with balanced class distributions. Precision is the percentage of correctly classified positive instances out of the total number of instances predicted as positive and is beneficial for data sets with high costs of false positives. Recall is the percentage of correctly classified positive instances out of the total number of actual positive instances and works best for data sets with high costs of false negatives. F1-score is a harmonic mean of precision and recall that balances both measures and gives more weight to low values, making it ideal for data sets with imbalanced class distributions and varying costs of misclassification.