How do you handle feedback on your brand design and visual identity?

2 Communicate frequently

Communication is key to building trust and rapport with your client. Don't wait until the final presentation to show your work. Instead, share your progress and updates regularly throughout the project. This will help you get early and constructive feedback, avoid misunderstandings, and make adjustments as needed. You can also use communication tools like mood boards, sketches, prototypes, and mockups to illustrate your concepts and get feedback on different aspects of your design.

3 Ask for specific feedback

One of the most common challenges of handling feedback is dealing with vague or subjective comments like "I don't like it" or "It doesn't look right". These types of feedback are not helpful because they don't tell you what exactly is wrong or how to fix it. To avoid frustration and confusion, ask your client to give you specific and actionable feedback. For example, you can ask them to explain what they like and don't like about your design, how it aligns with the brief and the brand goals, and what suggestions they have to improve it.

4 Be open and respectful

Feedback is not a personal attack on your skills or style. It is a way to collaborate and improve your brand design and visual identity. Therefore, you should be open and respectful when receiving and responding to feedback. Don't take it personally or get defensive. Instead, listen carefully, acknowledge the feedback, and ask questions to clarify and understand it. You should also respect your client's opinions and preferences, even if they differ from yours. Remember that you are working for them and their brand, not for yourself.

5 Filter and prioritize feedback

In order to handle feedback effectively, it is important to filter and prioritize it. To do this, you can use criteria such as whether the feedback is based on facts or feelings, consistent with the brief and brand goals, aligned with the target audience's needs and expectations, constructive or destructive, and feasible or realistic. This way, you can decide which feedback to accept, reject, or negotiate. Additionally, it is beneficial to rank the feedback by urgency and importance so you can focus on the ones that have the most impact on your design.

6 Implement and document feedback

Once you have filtered and prioritized feedback, you need to implement it and document it. Implementing feedback means making the necessary changes to your design based on the feedback. Documenting feedback means recording the feedback, the changes, and the reasons behind them. This will help you keep track of your revisions, avoid repeating mistakes, and show your client how you have addressed their feedback. You can use tools like spreadsheets, screenshots, annotations, and comments to document your feedback process.