How can you use interactive content to make your corporate communications unforgettable?
Corporate communications can be challenging in a world of information overload and short attention spans. How can you stand out from the crowd and engage your audience in a meaningful way? One possible answer is interactive content. Interactive content is any type of content that requires the user to actively participate, such as quizzes, polls, surveys, games, calculators, or interactive videos. In this article, you will learn how interactive content can help you achieve four key goals for your corporate communications: increase awareness, generate leads, educate and inform, and build loyalty.
One of the main benefits of interactive content is that it can boost your visibility and reach. Interactive content tends to attract more clicks, shares, and comments than static content, as it appeals to the curiosity and emotions of the users. By creating interactive content that is relevant, useful, and fun for your target audience, you can increase your brand awareness and generate word-of-mouth referrals. For example, you can create a quiz that tests the user's knowledge of your industry or product, a poll that asks for their opinion on a trending topic, or a game that challenges their skills or creativity.
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The thing with corporate communications is that it's by definition 'corporate'. So to create engaging content that is less formal, but still on brand, one needs a more innovative content strategy. Interactive content such as polls, quizzes and games, create a great way to disseminate information & brand awareness. Your audience feels involved and their participation increases the chances of likes, shares and comments too.
Another advantage of interactive content is that it can help you capture and qualify leads for your business. Interactive content can provide value to the user in exchange for their contact information, such as an email address or a phone number. You can also use interactive content to segment your leads based on their responses, preferences, or needs. This way, you can tailor your follow-up messages and offers to their specific interests and pain points. For example, you can create a calculator that shows the user how much they can save with your solution, a survey that asks them about their challenges or goals, or an interactive video that guides them through a demo or a case study.
A third benefit of interactive content is that it can help you educate and inform your audience about your products, services, or industry. Interactive content can make complex or boring information more engaging and memorable, as it involves the user in the learning process. You can use interactive content to explain how your solution works, how it differs from the competition, or how it can solve the user's problems. You can also use interactive content to provide tips, insights, or best practices that can help the user improve their skills or performance. For example, you can create an infographic that illustrates the features or benefits of your solution, a quiz that tests the user's knowledge or skills, or an interactive video that shows the user how to use your solution or apply your advice.
A fourth benefit of interactive content is that it can help you build loyalty and trust with your audience. Interactive content can foster a deeper connection and interaction between you and your audience, as it allows you to personalize your content and communicate your value proposition. You can use interactive content to show your audience that you care about their feedback, opinions, or satisfaction. You can also use interactive content to reward your audience with incentives, recognition, or entertainment. For example, you can create a poll that asks for your audience's input on a new product or feature, a quiz that reveals their personality type or style, or a game that offers them a chance to win a prize or a discount.
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Some of your biggest fans and early adopters also want to feel heard. Deepen that connection by giving select members of your audience access. Access to your leaders. Access to your product developers. Even enhanced access to your customer support team following an interactive content experience. The interactive content is a gateway to two-way communication to improve your organization, communication, and your audience support. Corporate communications leads have to be the one to open those channels though and advocate for them internally if they are to work.
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In my experience and opinion, interactive content is the secret sauce required to spice up corporate communications. Swap the monologue for a dialogue—polls, quizzes, or surveys that invite participation. It's like having a conversation rather than delivering a speech. These nuggets of interaction leave a lasting impression, making your message stick. Imagine your audience not just receiving but actively engaging—clicking, sharing, and enjoying the content. That's the magic of interactivity, turning your corporate communications into an unforgettable experience.
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