Sometimes, your prospect may not respond to your calls or emails because they are busy, distracted, or prefer a different mode of communication. That's why it's important to use multiple channels to follow up, such as social media, text messages, video messages, or direct mail. However, you don't want to spam them on every platform. You want to choose the channels that are most appropriate for your prospect, your industry, and your goal. You also want to vary your content and tone according to the channel. For example, you can use social media to share valuable content, text messages to confirm appointments, video messages to personalize your message, or direct mail to stand out from the crowd.