How can you effectively explain building amenities to tenants?

1 Know your audience

Before you start explaining the amenities, you need to understand who your tenants are and what they are looking for. Different types of tenants may have different preferences, needs, and expectations. For example, young professionals may value amenities that support their work-life balance, such as Wi-Fi, coworking spaces, and bike storage. Families may prioritize amenities that cater to their children, such as playgrounds, daycare, and laundry facilities. Seniors may appreciate amenities that enhance their safety, accessibility, and wellness, such as elevators, ramps, and fitness classes. By knowing your audience, you can tailor your explanation to highlight the amenities that matter most to them.

2 Be clear and concise

When you explain the amenities, you want to be clear and concise. Avoid using jargon, acronyms, or technical terms that may confuse or bore your tenants. Instead, use simple and direct language that conveys the benefits and functions of the amenities. For example, instead of saying "The building has a state-of-the-art HVAC system with variable refrigerant flow technology", you can say "The building has a modern heating and cooling system that adjusts to your preferred temperature". Also, avoid giving too much or too little information. You don't want to overwhelm your tenants with irrelevant details or leave them with unanswered questions. You want to give them enough information to understand what the amenities are, how they work, and how they can access them.

3 Show and tell

One of the best ways to explain the amenities is to show and tell. Instead of just telling your tenants about the amenities, show them where they are, how they look, and how they operate. This will help your tenants visualize and experience the amenities firsthand. For example, you can take your tenants on a tour of the building and point out the amenities along the way. You can also demonstrate how to use some of the amenities, such as the key card system, the intercom, or the smart thermostat. Showing and telling will also give you an opportunity to answer any questions your tenants may have and address any concerns they may raise.

4 Provide written materials

Another tip to explain the amenities is to provide written materials that summarize and supplement your verbal explanation. Written materials can include brochures, flyers, handbooks, or websites that list and describe the amenities in an attractive and informative way. Written materials can help your tenants remember and refer to the amenities later on. They can also provide additional information that you may not have covered in your verbal explanation, such as the rules, fees, hours, or contact details of the amenities. You can give your tenants the written materials when they sign the lease, move in, or attend an orientation session.

5 Follow up and get feedback

The last tip to explain the amenities is to follow up and get feedback from your tenants. Follow up means checking in with your tenants after they have settled in and used the amenities for a while. You can follow up by sending an email, making a phone call, or visiting them in person. Follow up shows that you care about your tenants and their satisfaction. It also gives you a chance to remind them of the amenities, clarify any doubts, or resolve any issues. Feedback means asking your tenants for their opinions and suggestions on the amenities. You can get feedback by sending a survey, conducting a focus group, or hosting a meeting. Feedback helps you evaluate the effectiveness of your explanation and the quality of your amenities. It also helps you identify the areas of improvement and the opportunities for enhancement.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?