How can you build relationships with sales candidates before they apply?

1 Use social media

Social media platforms such as LinkedIn, Twitter, and Facebook are great tools for reaching out to sales candidates and starting conversations. You can share valuable content, such as industry insights, company updates, or success stories, that showcase your expertise and culture. You can also comment on their posts, ask questions, or offer feedback, to show your interest and appreciation. Be authentic and friendly, and avoid being too salesy or spammy.

2 Host online events

Online events, such as webinars, podcasts, or live Q&A sessions, are another way to connect with sales candidates and demonstrate your value proposition. You can invite them to join your events, where you can share useful information, answer their questions, or showcase your products or services. You can also encourage them to interact with you and other attendees, to create a sense of community and belonging. Make sure to follow up with them after the event, and thank them for their participation.

3 Create a talent pool

A talent pool is a database of qualified and interested sales candidates that you can nurture and engage with over time. You can create a talent pool by inviting sales candidates to join your email list, subscribe to your newsletter, or sign up for your career site. You can then send them regular and personalized messages, such as job alerts, industry news, career tips, or invitations to events, that keep them informed and interested in your company. You can also segment your talent pool based on their preferences, skills, or goals, to tailor your communication and offers.

4 Ask for referrals

Referrals are one of the most effective and reliable sources of sales candidates, as they come from trusted and credible sources. You can ask your current employees, customers, partners, or network contacts to refer sales candidates that they know and trust. You can also offer incentives, such as rewards, recognition, or feedback, to motivate them to refer more. When you contact the referred candidates, make sure to mention the referrer's name, and explain why you think they are a good fit for your company.

5 Provide value

The key to building relationships with sales candidates before they apply is to provide value and relevance. You want to show them that you care about their needs, goals, and interests, and that you can help them achieve them. You also want to show them that your company is a great place to work, and that you have a unique and compelling offer. You can do this by sharing useful resources, offering advice, giving feedback, or highlighting your benefits and culture. Be respectful, responsive, and transparent, and avoid being pushy or aggressive.