Last updated on May 26, 2024

Here's how you can use active listening to resolve conflicts in sales negotiations.

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In any sales negotiation, conflicts are inevitable. They can arise from misunderstandings, differing interests, or simply the natural tension of trying to strike a deal. But rather than viewing these conflicts as roadblocks, you can use them as opportunities to deepen understanding and build stronger relationships with your clients. The key to this approach is active listening—a skill that involves fully concentrating, understanding, responding, and then remembering what is being said. This article will guide you on how to use active listening to turn conflicts in sales negotiations into collaborative solutions.

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