Here's how you can revolutionize marketing for your small business.

Digital is crucial though what is even more important is meeting someone. Online is fine, though beyond audio - make sure you can schedule a Zoom or other similar Media appointment - even better would be in person. Ultimately it is all about RELATIONSHIPS - and those cannot be forged only online. Not from the perspective of commonality and or figuring out what you have in common or the actual reasons WHY you can and should work together. The best 'blend' is a combination of both Digital and Live and in person!

Alright, small business rockstars, let's talk about revolutionising your marketing game! First off, embrace social media like it's your new BFF – it's where the party's at! Share behind-the-scenes glimpses, engage with your followers, and let your personality shine. Next, get creative with content – think videos, infographics, or even some fun GIFs to catch people's eye. Don't forget about email marketing – it's like a virtual chat with your customers! Send out newsletters with killer deals, updates, or just some good vibes. And hey, never stop learning – stay on top of the latest trends and tools to keep your marketing fresh and exciting. So, grab your marketing hat and let's make some noise! 🚀

A couple things come to mind. I have found that putting on events that include education and entertainment matter. For example, I have put on LinkedIn workshop dinner parties that business people can easily attend early evening. It creates a wonderful social event where people break bread together and learn a few things that are new to them. Another event that creates excitement is a video production party where the event is held in beautiful surroundings like a top resort. Both require very little capital, just the time to email invitations. First email introduces the event and asks if they are interested in the details. I hold back the details so I can find out if the demand is there for the event first. Once you know move forward.

Evolve change and don't be afraid to embrace new channels and technology. Leverage Social Media: Use platforms like Facebook, Instagram, and Twitter. Create High-Quality Content: Produce valuable content such as blog posts, videos, or infographics that educate, entertain, or solve problems for your target market. Utilize SEO: Optimize your website and content for search engines to improve visibility and attract organic traffic. Collaborate with Influencers: Partner with influencers or micro-influencers who align with your brand to reach a wider audience. Monitor and Analyze Results: Use analytics tools to track the performance of your marketing efforts and make data-driven decisions for improvement.

Start using automation. Today. I call email automation "the gift that keeps on giving" because once you set up an automation, it can run in perpetuity. Then, every time someone is added to your list, they're can start receiving your messages, customized for their interest. For you as a small team, it allows you to create something one time and get continued return from that creative. As the digital channel with the best ROI, email automation is a long term investment in your continued success.

Let’s begin by understanding the difference between advertising, marketing and sales. Simply put, marketing is all about gathering information, data getting into your customers minds. Focus on theirs needs and the wants with take care of themselves. Advertising is letting people know who you are, how to contact and what you can do to address customer needs. Advertising should be entertaining, caution to much humor and customers will remember the humor and forget the product. Sales is all about arming your Salesforce will the tools necessary to bring home the bacon. Once you understand the above message, you can tailor your message accordingly and spend your money more effectively,one should track every advertising to an order

Once you have a customer persona of your audience, make a list of 50 people from that group and go and personally interview them. At the end of those 50 interviews you'll know what they really want which is radically different from what you are offering, most of the time.

Using tools like SimilarWeb or Ahrefs, you can leverage their capabilities to gain insights into your audience's preferences, search behavior, and competitor analysis.

Building an ideal client avatar (ICA) and then building out their buyers journey allows you to work it backwards to capture the key messages needed from lead generation to conversion. Marketing to an ICA allows a small business to streamline workflows, saving costs, and allows for pivoting to what works well and what doesn't. Way more efficient than "spam marketing" to everyone, which can result in marketing to no one.

The best way to know your audience is for them to feel comfortable telling you their truth. Being in business is entirely about solving other peoples issues and problems, so focus on that. Then tell them that you can solve their issues and how you do it and at what cost.

This reminds me of a quote from Ava DuVernay when she was asked to talk about women in Hollywood- “So often in this industry we wait for permission. We wait for someone to tell us it’s okay to do something. Sometimes you have to create your own systems, your own structure.” The same can be said for content marketing in 2024. Be deliberate and tell your story. Don’t wait for permission.

Information comes at us with relentless fervor. It is imperative to add value to every communication. Say something because you have something to say, not because you have to say something.

In my experience many small business owners struggle with what content they should be creating. You have content!! Every day as you engage with customers and prospects you answer questions, provide information and tell stories about your products or services. This is your marketing content as your ideal audience wants to know these things as well. Don’t overthink it!

Content marketing is about being very intentional with the type of content,how it's created, when it is created and when its shared to the audience and prospective stakeholders

Make it personal - everything we do is as a business is personal even more so for small business. Delivering authentic personal stories will stand the test of time EVEN with AI's best apps. You can connect to your clients on a deeper level through personal storytelling as a brand message.

Someone truly intelligent & inspirational (was it me?) said, "The only thing you truly possess in business is relationships." This sentiment extends beyond the confines of business; it's a fundamental truth of humanity. Call them partnerships, JVs, or simply friendships, the essence remains the same: human connection, its in our DNA. In a world dominated by technology, it's easy to lose sight of the reciprocal nature of human relationships. We are beings wired for connection and collaboration. Whoever you encounter, prioritize the relationship. Start by understanding their needs and offer your support in achieving them. Adding value to others, you pave the way for them to reciprocate, creating a mutually beneficial dynamic. .

Partnering with other businesses or influencers who share your values can be a game-changer. Try co-hosting events or creating content together to reach new audiences and boost your brand’s credibility—plus, it’s a budget-friendly strategy!

In my experience, leveraging partnerships has revolutionized marketing for my small business. Collaborating with like-minded businesses and influencers amplified my reach. I co-hosted a webinar with a complementary brand, which introduced my business to new audiences and added credibility. Cross-promotions and co-creating content brought mutual benefits and aligned with our values. These strategic partnerships have been a cost-effective way to access new resources and expertise that would otherwise be out of reach, ultimately strengthening our marketing efforts.

While leveraging on partnerships it's important that the two businesses are highly aligned.Any misalignment will not have the desired effect on the outcomes and in some cases it may subtract or detract from the small business brand

Collaboration is massively important, especially for SME's as an individual entity your audience and reach will of course be limited to your own and what you can do. Coming together with 10 other entities that agree to share your content and offer is a game changer for many small businesses. Just ensure that you have the right agreements in place before you begin.

Analysis and adjusting needs the small business to be open minded,to accept what the data is saying.Once clarity is there on data findings, decisions need to be made even if they are contrary to initial plans However, one should be keen to potential errors caused by the data analysis

To stay ahead, regularly check how your marketing tactics are performing. Use analytics tools to identify what’s working and adjust your approach based on real data. This continuous improvement will keep your strategies fresh and effective.

In my experience, analyzing and adapting have been essential for revolutionizing my small business marketing. I use tools to track campaign performance, helping me understand what works and what doesn’t. By reviewing the data, I realized my email campaigns were underperforming, so I shifted focus to social media ads, which boosted engagement significantly. Continuous learning and adaptation have kept me relevant and competitive. Being willing to analyze results and make data-driven decisions ensures my marketing strategies evolve with the changing market landscape.

You have one aim in business. Whether you realise it or not. That aim is to get out.... .... On your terms and so you must always be analysing and adjusting your current position to ensure it aligns with the paths you have set out to achieve your exit.

Utilizar herramientas de análisis para medir el rendimiento de tus campañas. Basándote en los datos, realiza ajustes para mejorar y optimizar tus estrategias. Recuerda que el marketing digital es un proceso continuo de aprendizaje y adaptación. Mantente actualizado con las últimas tendencias y mejores prácticas para asegurar el éxito de tus esfuerzos digitales

There is so much superficial and insincere marketing out there today, that authenticity can easily shine through the noise. People want to work with other people, so they must get to know, like and trust you. If you're in small business with scores of customers, rather than hundreds or thousands, then talk to them. Be interested. Remember their names. Listen to what makes them tick. Deliver what they want, then follow up with them to make sure they are happy. And repeat.

Share your struggles and don't pretend to be perfect. Share what has worked for you and others and how you're working to improve in areas that you haven't seen success yet. Connect with your audience through your own difficulties. Don't be afraid to be real. They can relate more to someone who isn't perfect.

In my experience, staying authentic has been crucial to revolutionizing my small business marketing. In a world flooded with ads, being true to my brand's voice and values has made all the difference. By sharing genuine stories and showcasing our team's personality, we've built trust and loyalty among customers. This authenticity led to stronger relationships and a more dedicated customer base. When you're genuine, you stand out, and customers are proud to support your brand. It's about building a brand that resonates deeply and keeps people coming back.

Switch the mindset of content creation to simply recording your day to day! Show the good and bad, highs and lows! It is so much more relatable and thats what keeps people engaged and coming back for more! I’ve gained clients from social media by being sharing my experiences!

Definitivamente el diferenciador para atraer y permanecer en el gusto del cliente es la autenticidad, la personalidad y sobre todo la firmeza con la que construyes la reputación de tu marca. Ser congruente con lo que ofreces y lo que entregas, además de escuchar el feedback del cliente para que reciba lo que espera recibir.

As small business owners, it's super important not to add expensive marketing costs prematurely. Having a realistic understanding of your business goals will drive your marketing strategy. For example, it may not be the right time for your business to run ad campaigns just because it's a popular choice. Before starting a successful ad campaign, it is vital to assess your budget for ads, identify who has the expertise on your team to manage the campaign and assess the analytics, who will create the content, videos and graphics, and so much more. If your business is still in the early stages of growth, market in less expensive ways until your income is more consistent to support the costs of marketing with ad campaigns.

🔄In my experience, revolutionizing marketing for a small business involves shifting focus to a comprehensive, integrated, and systematic approach. 🔄 By approaching marketing as a structured process rather than a collection of isolated tactics, owners and CEOs can address marketing frustrations head-on. This method requires developing a cohesive marketing strategy aligned with business objectives and systematically implementing and refining it over time. Embracing a process-oriented mindset promotes accountability, clarity, and efficiency in marketing activities, empowering businesses to navigate complexities with confidence and purpose.

Marketing definitely wasn't my "thing" and if you're like me then I suggest: 1. Follow people whose content you like and take notes. 2. Work with a coach who has a proven track record and practices what they preach on their own biz. 3. Give yourself time as this is a journey of a 1000 little steps to find your authentic voice.

My thoughts might feel counter-intuitive, but here's what worked for me. Rather than trying to revolutionize my marketing with new tricks and tools, I prioritized tried-and-true marketing channels that have been tested over time. I amplified these channels by doing them more, which gave me better results than trying "revolutionary" marketing tricks.

Utilize the available tools and resources such as A I and also all advertising does not need to cost money or a lot of money sometimes things like word of mouth and reputation are given for providing good customer service or a high quality product for a good value.