Here's how you can promote your services as a freelance vocal coach.
As a freelance vocal coach, you have the unique opportunity to share your expertise and passion for singing with a wide audience. However, the challenge often lies in effectively promoting your services to attract and retain clients. With the right strategies, you can elevate your visibility, establish your brand, and connect with those who can truly benefit from your coaching. By leveraging both online and offline platforms, engaging with your community, and showcasing your successes, you can create a thriving business that resonates with aspiring singers and professionals alike.
In today's digital age, having a robust online presence is critical for reaching potential clients. Start by creating a professional website that showcases your expertise, services, and testimonials from satisfied students. Ensure it's optimized for search engines with relevant keywords like "vocal coaching" and "singing lessons" to improve your visibility. Additionally, maintain active social media profiles where you can share tips, vocal exercises, and success stories to engage with your audience and demonstrate your coaching prowess.
-
Dr. Sonja Elise Freeman (Queen Diva) EMBA, CTM
I would also recommend joining the directories for music apps! Many singers who are songwriters join various music collaboration apps to collaborate with producers and fellow songwriters. They may need a vocal coach to help with phrasing, breathing, and diction. The songs today have so much syncopation and rhythmic harmonies and melodies that can be challenging to try to do on their own.
-
Mad Mad Marcae
Blues Artist-Frontman / Lead Vocalist at Mad Mad Marcae & His Lost Roll Of Pennies Blues Band
In todays digital age as this perspective starts out certainly outlines what needs to be done and I’m sure down the road it will suggest this, but thought I’d add the perspective of communication by in person visit or by phone. These two areas can not be overlooked I don’t think especially when it’s backed up by a great website
-
Chinedum Precious Ekwueme
Business Process Manager/ Administrator/Educationist/ Life Coach/Mental Health Consultant 🎙️🎶 Founder- Talk with Presh THE GRACED WOMAN
Make very good use of your social media handle and be consistent. Consistency on a long run will bring you before the kings you seek to hear you
-
Alan Sandosham
Creative Director @ Gallant Productions | Artistic Visionary
There is always someone who will do or perform better than everyone and there always will be.Look forward to meet and being the presence of this. Nobody is without a gift but the remains dormant unseen but if you keep at it you may not be better than everyone else but you will have a spot within the circle of those who have made their mark and continue to do so till this day. I was told once you can the man out of music but can never take the music out of the man. Learn from everyone and from everywhere then take out what you don't need and use the rest to build your legacy. Music is made out of seven notes that keep going around to make a melody. Find your melody when you play make it stand out and be remembered. "Keep Music Alive".
-
Aina Elisabeth Hilltout
I help pubic speakers and singers transform their voice and technique so they can perform effortlessly.
99% of my clients have found me on IG. You have to be crystal clear in your bio about WHO you help, and WHAT you help them with. You do not need to post several times a week. I did that before, and still had just a few hundred followers. Since I learned how to create viral reels, I post reels once or twice and month! Due to the high engagement rate I have, they are bringing in new people every day. My IG is now fully automated with Manychat, and I strongly recommend doing it this way. If your message is very clear, and you address specific problems your targeted audience have, social media is great to promote yourself, but you have to be creative when you create content. There is a proven recipe for how do create reels/videos that work.
Networking is a powerful tool for freelance vocal coaches. Attend local music events, workshops, and conferences to connect with potential clients and industry professionals. Engaging in conversations about your services can lead to partnerships, referrals, and new students. Remember to carry business cards that clearly outline your coaching offerings and contact information, making it easy for people to reach out to you.
-
Irina Loperiol
Artiste Soprano & Voice/Speech coaching (technique vocale chant et prise de parole, soft skill development)
De mon expérience, lorsque l'on démarre un business de coach vocal indépendant ou organisme de formation freelance, il faut compter environ 4 ans de réseautage très actif au niveau local et international, pour se faire connaitre, assoir la confiance, le respect et que les graines semées commencent à germer. De mon côté, je n'ai pas hésité à intégrer des cercles de femmes entrepreneuse au niveau local, à participer à des missions bénévoles pour soutenir les jeunes et les femme à trouver leur voix/voie, et à organiser chaque année des évènements récréatifs, type "portes-Ouvertes" - Apéritifs musicaux - évènements (type formation ou concerts) même gratuit pour créer de la visibilité.
-
Dr. Sonja Elise Freeman (Queen Diva) EMBA, CTM
I would also add to tell your friends and family members you are actively looking for voice students. You never know who knows someone looking for a vocal coach. Just because someone doesn’t sing doesn’t mean they do not know someone who does and is in need of a vocal coach. Everyone has a network whether they know it or not. Your Mom may be a member of a church choir or your Uncle may be a donor for a community choir and knows someone looking for a vocal coach to audition for American Idol or a pageant competition. The point is a closed mouth does not get fed. Tell everyone you know you are looking for new clients. You will be so glad that you did.
-
Mad Mad Marcae
Blues Artist-Frontman / Lead Vocalist at Mad Mad Marcae & His Lost Roll Of Pennies Blues Band
Networking is always a fair tool especially following a performance! So work, work,work network along the way and what you seek you will find in most cases. Work, work, work could mean anything for anybody the point is you are working toward your goal!
Community engagement can significantly increase your local visibility. Offer free workshops or masterclasses at schools, community centers, or local theaters to showcase your teaching style and vocal coaching skills. This not only positions you as an expert but also allows potential clients to experience your services firsthand. Such initiatives often lead to word-of-mouth referrals, which are invaluable for building a strong client base.
-
Kathleen Bell
Vocologist
I think this is the best way- online people are always promoting themselves and it’s hard to know if there is value beyond the marketing. I think making personal connections is what people really want. Reach out to area music teachers at schools. All you need is a couple of happy students and soon you will have a waiting list.
-
Dr. Sonja Elise Freeman (Queen Diva) EMBA, CTM
Instead of offering your expertise for free I would recommend they donate a set price or buy your ebook or published book. Your expertise is valuable and way too often people expect a musician to sing for free or teach how to sing for free but NEVER ask an instrumentalist to play or teach for free! Know your value and your worth as a musician and teacher. You do not have to charge a crazy amount of money but there should be a minimum donation fee of $5 dollars which would equal to a ebook.
-
Mad Mad Marcae
Blues Artist-Frontman / Lead Vocalist at Mad Mad Marcae & His Lost Roll Of Pennies Blues Band
The best way to get started at anything I have found is getting started period. How does one do that? Depends on the task, for example, “getting a glass of water now be right back” now you want a glass of water and you told yourself outloud by virtue of communicating to another, now you just have to get started the rest will work itself out.
Creating valuable content can establish you as a thought leader in the vocal coaching field. Write articles or blog posts that provide insights into vocal techniques, health tips for singers, and industry trends. You can also start a YouTube channel or podcast where you discuss vocal performance and offer advice. This content not only helps those looking to improve their singing but also directs them to your coaching services.
-
Jimena Lucrecia Vázquez Anguiano
Consultora Vocal. Ayudo a profesionales y equipos a hablar con confianza y autoridad genuina.
Empezar a crear contenido puede parecer abrumador al inicio. Tres prácticas que me han ayudado a hacer el hábito de creación más fácil: 1. Empieza respondiendo preguntas comunes de tus clientes actuales. Aquello que puede ayudar a más personas a salir de las dudas de voz iniciales. 2. Piensa que se lo estás diciendo a una persona muy querida. Esto ayuda a "personalizar" a la cámara y a hablar con mayor calidez a tu público. 3. Al poco tiempo, si el contenido es útil para tu público, las personas empezarán a preguntar sus propias dudas. Esto ha iniciado el ciclo de creación y retroalimentación y fortalece la relación con tu audiencia. Extra: Enfócate en lo que puede ayudar a las personas que no pueden pagar ahora una asesoría contigo.
-
Dr. Sonja Elise Freeman (Queen Diva) EMBA, CTM
If you are going to do content creation fully understand you must possess discipline and commitment to consistently share digital content to your viewing audience. It takes time to build your content and audience to support your page or channel. But once it is established the sky is the limit on the rewards you can receive from your followers.
Hosting student showcases is an excellent way to promote your vocal coaching services. These events allow your students to demonstrate their progress and talents, while also highlighting the effectiveness of your coaching methods. Invite friends, family, and local music enthusiasts to these showcases to generate buzz and attract new clients who are impressed by the results you deliver.
-
Dr. Sonja Elise Freeman (Queen Diva) EMBA, CTM
Now this is a wonderful way to showcase your students and your vocal coaching skills. I would recommend a virtual concert that you can record each student individually and if you wanted to edit later to add what you worked on to help the vocalist improve that would be even better. Some prospective students may want to know your specific vocal pedagogy and techniques that you used with your clients. While others may want to see a before and after growth achievement visually to decide if they would like to work with you or not.
-
Irina Loperiol
Artiste Soprano & Voice/Speech coaching (technique vocale chant et prise de parole, soft skill development)
En vérité, il n'y a rien de plus gratifiant et vertueux que de mettre en valeur le travail de ses clients. De mon expérience, il faut environ 4 ans de réseautage très actif au niveau local et international pour se faire connaitre, assoir la confiance, le respect et que les graines semées commencent à germer. Alors , la mise en lumière du travail et des performances des clients fait partie intégrante du processus vertueux de développement du business. Les clients ont hâte de mettre leurs nouvelles aptitudes en évidence et votre kudos augmente par la même occasion! Et c'est sans compter la joie et le plaisir de voir toutes ces pépites briller , prendre du plaisir et en donner au public !
Developing a strong personal brand is essential for standing out in a competitive market. Your brand should reflect your unique teaching philosophy, experience, and personality. Share your journey and successes on social media, in interviews, or through speaking engagements. A distinct personal brand makes you memorable and helps potential clients feel connected to you before they even book a session.