Here's how you can market and promote your research-based startup effectively in the industry.

I've helped many small businesses, although my experience may be limited in the industry of communications and marketing, I've found networking to be a pillar priar to any other steps. When having a business that is run on research, one on one interaction is a key component when networking. Setting up presentations for investors, getting the word out to peers for funding, this is how your business grows and finding a niche for this research is the best way to find direction for additional steps and growth post funding leading to content strategy, pr and marketing development, and more!

To engage in marketing/promotion, a brand must have created value in form of a product or service, which embodies the solution to a particular pain point, relative to a specific target audience. The importance or role of a good content strategy is that through content creation, a brand is able to communicate and share the value they offer in various forms, which then brings the rewards of engagement, which will eventually translate into direct purchases and referrals in the long run. Great content strategy also builds trust, shows thought leadership and positions a brand as a credible source for references.

Knowing the right social platform to share content is important. A good research will point you in the right direction on what form of content to share and also educate you on how to tailor your content in the frame that resonates with your audiences on that platform, to be able to generate engagement.

This is so important! When you listen to your customers, you show them that you care. It's not just about getting good reviews, it's about making your product or service better for everyone. Happy customers tell their friends, and that's the best kind of advertising!

It is imperative to understand that customer feedback is gold. It is data that drives an organization in the right direction when understood and used constructively. The market is often the determinant factor for a product or service that sells. So, customer feedback is how you understand how your customers perceive your brand, based on the experience they get from using your products or services. It is through feedback that you can bridge the gap between what you think should work and what is actually working.

🌊 Flexibility and adaptability are supportive skills to practice, especially when identifying incoming landscape shifts. From aesthetics to analytics, when met with resistance figuring out how best to adjust and pivot to be able to flow *with* the current - is key in healthy Research Management.