Here's how you can maintain agility and adaptability as a professional in Strategy in a competitive market.

1. Continuously seek new knowledge and skills in your field through training, courses, and networking. 2. Stay informed about industry trends and market changes to anticipate and respond to future challenges. 3. Embrace feedback and be open to change, constantly reassessing and refining your strategies. 4. Develop a proactive mindset, taking initiative to anticipate and capitalize on opportunities. 5. Foster strong relationships with colleagues and stakeholders to leverage diverse perspectives and resources. 6. Stay organized and focused on your goals, prioritizing tasks that add the most value in a fast-paced environment.

Change management is a critical skill in navigating the complexities of a BANI (Brittle, Anxious, Non-linear, Incomprehensible) world, where organizations face constant uncertainty and evolving challenges, like: Evolution of Generative AI, Climate Change, Cultural Transformation, Geopolitical Risks and New Generations. Effective change management in a BANI world empowers organizations to embrace uncertainty, drive innovation, and maintain resilience, crucial for sustained success in today's complex and unpredictable business landscape.

En mi opinión el cambio es crucial porque permite la adaptación, impulsa la innovación y el progreso, facilita el crecimiento personal y profesional, resuelve problemas, mantiene la competitividad, promueve la mejora continua, asegura la relevancia cultural y social, y mejora la salud y el bienestar. Mi premisa es decirle a los equipos que ¨El cambio es lo único estable en una organización"

In the AI era, embracing change isn't just about agility; it's about driving innovation. Strategists must see change as the fuel for continuous growth. Stay ahead by understanding AI advancements, industry disruptions, and evolving consumer behaviors. Proactively adapt your strategies to seize new opportunities and lead in this transformative environment.

Build in the potential for change in your strategy, by defining your assumptions as integral part of your choices. This allows you to anticipate when change happens and differs from your assumptions. You don’t need to wait till changed circumstances impacts your results. You can immediately anticipate when conditions change versus your assumptions.

Learning is the only constant. It helps you stay abreast of all the trends in your industry. But remember, learning and not reflecting or applying is as good as no learning. But just learning and not reflecting is a crime. Reflection is the most quality experience you get to learn for free

Maintaining agility and adaptability as a professional in strategy within a competitive market hinges significantly on broad and effective networking. By actively engaging with diverse industry peers, thought leaders, and influencers, you can stay ahead of emerging trends, gain fresh perspectives, and uncover new opportunities. Regularly participating in industry events, joining professional groups, and leveraging social media platforms to connect with a wide range of professionals not only enhances your knowledge base but also expands your influence and reach. Building and nurturing these relationships equips you with the insights and connections necessary to swiftly adapt to market changes and sustain a competitive edge.

In my experience, there's nothing more exciting than seeing a well-versed strategy develop over time. By consistently checking on accounts undergoing important pivots, I can assess if the strategy is meeting the desired outcomes. If everything goes according to plan, great! Let's see where else we can apply this successful strategy. If it doesn't, that's where the magic happens. This is where outside-the-box thinking shines. This is where team meetings have you on the edge of your seat. This is where we push the boundaries of our product. Don't get me wrong, I always hope things go according to plan, but it's in those unexpected moments that true innovation often occurs.

Experimenting often gives you the ability to push for new solutions. You often use first principles and second order thinking to discover a new way of doing old things or doing the same thing in a better way. Experimenting makes you enterprising. Its one quality that employers must encourage and nurture

In today's fast-paced business environment, maintaining agility through experimentation is crucial. Tools like AskCory .ai, tailored for marketing strategies, provide valuable insights and feedback to refine approaches effectively. Embracing such innovations helps businesses stay adaptable and responsive in an ever-changing market.

Do not be afraid to backtrack or put a halt to the execution of your strategy, especially if there are material changes to the situation that could result in adverse outcomes. Be nimble, and the most effective way to do that is to empower your teams and delegate ownership and accountability. Be very clear where your end point is... and make sure your teams are all aligned.... then it's just a matter of recognising that there are many paths to get from point A to B, some more effective than others.

Tips for Cultivating Adaptability and Agility 1. Embrace a Growth Mindset: Adopting a growth mindset is fundamental to adaptability. 2. Stay Informed and Curious: Keeping abreast of industry trends, technological advancements, and emerging best practices is crucial for maintaining adaptability. 3. Encourage a Culture of Agility: Promote an organizational culture that values flexibility and quick decision-making. 4. Leverage Technology: Technology can enhance agility by providing real-time data and insights. 5. Practice Active Listening and Collaboration: Engaging with diverse perspectives can improve your adaptability. 6. Build a Diverse Skill Set: Developing a broad skill set makes you more adaptable in various situations.