Here's how you can craft a digital marketing strategy to propel your entrepreneurial venture.

To propel your entrepreneurial venture with a cutting-edge digital marketing strategy, start by setting clear, measurable goals aligned with your vision. Deeply understand your audience, tapping into their behaviors and desires. Craft innovative content that informs, inspires, and engages. Strategically select digital platforms where your audience is active. Wisely allocate your budget, balancing paid and organic efforts. Use advanced analytics to gain insights and track performance, staying agile and ready to pivot based on real-time data. Embrace continuous improvement, optimizing your strategy and staying ahead of trends to create meaningful audience connections.

It's important to distill your goals into a simple call to action (CTA). For example, if you're a music venue, your goals might be to sell more tickets and sell more merchandise. These goals can be divided into individual campaigns, which can either complement each other or run separately. Each campaign will have its own deliverables and measurable outcomes.

Lo más claros posibles y si se pueden medir en tiempo real, mucho mejor. No olvidemos que en digital necesitamos feedback rápido para un feedforward en constante adaptación.

Knowing your audience also means you can speak directly to specific pain points they may have. Allowing you to craft compelling hooks that cut through the noise and speak directly to your audience in the small window you have to grab their attention.

Muchas veces nos concentramos en parametrar a nuestras audiencias tanto que entran muy bien descritas en varias matrices de diferentes libros. No olvidemos acercarnos realmente a las personas. No vale conocer a las personas sino las entiendes también.

A hybrid multichannel approach works well when crafted with creative and messaging that reaches your audience and allows stages of the customer journey.

More is more! Individuals have their own tastes, and audiences have theirs. It's hard to know in advance what will move your selected audience towards your goals. The more content you create with intentional variety for testing, the more successful you're likely to be.

One thing I’ve found helpful is to remember there are always going to be a percentage of people, typically around 15-20%, that won’t take traceable action that can be directly attributed to a campaign. Especially those in an older demographic. It is also important to remember the broader brand value that a digital marketing campaign can have that won’t have a direct effect on ROI

Impressions, list size, or audience reach are measures clients often discuss. However, click-throughs (CTR) and conversions (CVR) are the most valuable metrics, though typically more expensive. If you can run a campaign over a period of time, you should experiment with the creative elements to see how high you can increase your CTR and CVR rates.