You're managing a B2C brand's social media. How can you do it better?

The first step to assertive communication with your audience is to get to know them. Perform tests and use analytical resources to make this discovery. This way, the chances of connecting with the target audience will increase considerably.

Creating target customer profiles is a right first step, but don't be afraid to dig deep! The more specific the bettwe: What do they desire? What challenges do they face on a regular basis? Explore their hobbies and the rhythm of their daily lives to get a sense of what drives them. It's also valuable to look at their social media habits - who they follow can offer insights into their interests and values. This is crucial for developing a brand that not only meets your audience where they are but also enriches their lives in meaningful ways. Taking the time to thoroughly understand your target customers lays the groundwork for a brand that connects and converts.

Understanding target audiences goes beyond the obvious demographics. Dig deeper into psychographics to connect with your audience and truly understand what motivates your customer.

Getting to know your audience is the first step towards assertive communication with them. Conduct experiments and using analytical tools to arrive at this conclusion. This way, the chances of connecting with the target audience will increase considerably.

Understanding your target audience is the cornerstone of effective social media management. Utilizing analytics tools and crafting buyer personas empower you to tailor content, reproduce with your audience's demographics, interests, and preferences, ultimately enhancing engagement and connection.

Una plantilla que suelo seguir cuando tengo que desarrollar los objetivos es verificar que sean específicos, medibles, alcanzables, relevantes y temporales (SMART). Creo que siempre nos centramos en cuantificar pero no siempre se les cuestiona si son o no alcanzables. Es importante establecer objetivos que sean realistas, ya que esto ayudará a mantener la motivación y la confianza de tu equipo, y, sobre todo, del cliente para el que estés trabajando.

When I have to create goals, I usually use the SMART (specific, measurable, achievable, relevant, and time-bound) template. I believe that while we always emphasize quantification, the question of whether or not these goals are attainable is rarely raised. Realistic goal-setting is crucial for preserving the trust and motivation of your team and, most importantly, the customer you are serving.

Maximizing social media is always possible for you and your brand. A key step to take is to intentionally set goals. First of all, define the key areas that are required for your brand/ business for this time frame- divide them into SMART goals (as you would with personal goals.) According to your brand strategy, extrapolate what you want to achieve (include numbers, sectors, specify teams, and segment audiences, where applicable), and include a time frame that is feasible to achieve this. Prioritize the goals and remain flexible as your goals or methods to achieve them may shift over time. If you have a team, ensure you involve them in this process and seek feedback.

1. Instagram: Ideal for visually-oriented B2C brands, Instagram provides a visually-rich platform for showcasing products or services. 2. Pinterest: Use it to curate boards that reflect your brand's aesthetic, lifestyle, and values, allowing users to discover and save content related to your products. 4. LinkedIn: Share informative content, thought leadership, and behind-the-scenes glimpses to build credibility and engage a professional audience. 5. Facebook: Utilize it for a mix of content; from product updates and promotions to community engagement. Leverage groups and events to foster a sense of community around your brand. The key here is to strategically choose the ones resonate most with your target audience.

One thing I’ve found useful is remember it’s about entertainment and not just a sales platform. Look at using creators to help bring your product or service to life as they can do this in a less corporate way. Content shouldn’t always be too formal or restrictive to keep your audience interested. Collaborations are also a great way to extend reach beyond your audience.

Don't just go where your customers are, go where your customers are engaging. And if that's offline, bring assets and content back online.

Since most brands don't need to be on every platform, I love that we no longer feel the need to do so. TikTok and Instagram are ideal for B2C firms who sell products because consumers don't even need to exit the app in order to complete a purchase. You have a little more freedom in how you sell your services if your company is service-based, but you can use any platform to best explain why and how you do what you do!

Connecting a business to its ideal clients is all about choosing the right platforms. Each platform has its niche of users and ways to showcase your products. Instagram and Pinterest are fantastic for products that do well visually (before and after reels, how-to reels, product demos). Have a more conceptual product, try LinkedIn. This is a great place to find executives, thought leaders, and well-educated clients. Age/generation can be a consideration when determining where to showcase your product. Younger clients - consider TikTok and Instagram Older clients - consider Facebook, Threads, X. LinkedIn Middle age clients - consider Instagram, Pinterest, and LinkedIn. No business should be posting on all platforms, be strategic.

Creating content that generates value for your target audience is essential to building a solid base of followers. After studying your audience, find out which topics you can use to keep them informed, and how they can use this information in their daily lives. But don't forget: the chosen topic must be related to your business.

To develop a loyal following, you must produce material that benefits your intended audience. Determine which subjects to cover to keep your audience informed and how they may use this knowledge to their everyday lives after researching them. Remember, though, that the subject you choose ought to be relevant to your company.

Content should be approached from an add-value perspective. Consider different pillars of content. -Your passions and how they relate to what you do. -Lessons you've learned - what wisdom can you share. Be a mentor to others. -Shoutouts to people who have helped you and you admire. -Pros and Cons for different products, and systems you use. Explain your processes and why they work. Always make sure you are helping to give value to lift others up, establish yourself as an expert and build trust. -

Not all content is valuable content. I have had leaders for years to tell me to publish or push something simply because they personally feel strongly about it, but this is where listening to your audience and understanding performance are important. You should be giving your audience the most important, targeted messages possible to keep your brand top of mind for your product category, not just shoving messaging in their face as often as possible.

Very few competitors research and deploy precisely at optimal times, this is an easy way to gain a competitive advantage. Stay current and make sure you are always hitting the channels at peak moments for your market. Hubspot prefers 2-3 PM on Thursdays, try this as a starting point for success. And, whatever you do, don't post last thing on Friday if you want high response rates.

I've found Wednesdays at 9am to work well, but it obviously depends on the industry. Friday at 5pm I don't think would work for any industry though 😆

In my experience, enhancing social media engagement centers on genuinely personalizing interactions, actively encouraging and showcasing user-generated content, and utilizing social listening tools like Sprout Social for real-time insights. I've found that engaging the audience with interactive content, such as polls and contests, not only boosts engagement but also provides valuable feedback. Acknowledging and rewarding active followers has been crucial in building a loyal community. Consistency in these efforts ensures ongoing engagement, while balancing educational and entertaining content keeps the audience interested and informed transforming followers into brand ambassadors, creating a vibrant community around the brand.

Engagement is key. It’s not just what you say, but how you make them feel. Activate meaningful dialogue, build trust and loyalty, turn your audience into brand activists and ambassadors.

Keep it Current: Regularly Audit and Adjust! 1. Monitor key metrics with analytics tools for a performance check and to see growth in a bigger and more complete picture. 2. Be flexible—adjust strategies based on trends and consumer behavior. 3. Analyze trends, hashtags, and algorithms to keep content relevant, indirectly boosting brand awareness, resonance and relevance.

It's fascinating how social media quickly became the go-to avenue for brand marketing. However, one overlooked element is that social media reflects relationship building. Crafting compelling storytelling, tracking performance, and investing in paid ads are effective only when there's offline brand positioning—whether it's a customer pool, community, or beta tester group. Marketers often forget that we're all human and have similar needs. In my brand building journey, sustainable growth came from community building and a mix of offline initiatives complementing online strategies. Creating content inspired by real events and real people has proven highly successful.