You’re looking to build your personal brand in Consulting. What’s the first step?

To build your brand one need to cultivate strong relationships with clients and colleagues. This involves providing exceptional service, delivering results, and consistently exceeding expectations. By building trust with your clients, you not only increase client satisfaction but also generate positive word-of-mouth referrals and testimonials, which are invaluable for establishing your reputation in the industry. Additionally having collaborative relationships with colleagues and industry peers can lead to more opportunities.

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How I built a multi-7-figure personal brand in consulting: 1. Look the part. Many consultants look like freelancers. They price low/hourly, send proposals via email, and are seen as a commodity vs. the go-to in the market. Look like a freelancer, get paid freelancer rates. Look like the expert, get paid those big juicy retainers. 2. Define Blue Ocean Services. When you look like a freelancer, you get paid to do things. When you're a Category of One, you get paid for your expertise. A 7-figure personal brand will have you stop being an order taker. 3. Hang with "Lighthouse Clients". Your personal brand must resonate in the channels where your "Lighthouse Clients" are daily. Show up regularly, provide value, and they will come to you.

El primer paso para construir tu marca personal en Consultoría como economista es definir tu nicho y especialización única, centrándote en áreas donde puedas aportar el mayor valor basado en tu experiencia y conocimientos. Desarrolla una propuesta de valor clara que resalte qué te diferencia y cómo puedes solucionar problemas específicos de tus clientes. Comienza a compartir tus insights y experiencia a través de plataformas profesionales como LinkedIn, blogs, o participando en conferencias y webinars del sector. Esto no solo aumentará tu visibilidad, sino que también te establecerá como una autoridad en tu campo, atrayendo a clientes y colaboraciones potenciales.

Starting off weak can hinder long-term momentum, even in consulting. Therefore, it's crucial to define your niche clearly from the outset to ensure sustainable positioning. Building your personal brand in consulting relies primarily on expertise. Begin by analyzing your personal strengths, knowledge, and network, whether industry-specific or professional. To pinpoint your unique value proposition, conduct a SWOT analysis to prepare optimally, set up a market analysis and identify your "stars" or "cash cows."

To develop your personal brand you need to have 3 things: network inside of your company, network outside of your company in consulting and network outside of your company to potential clients. You shape the perception of your skills and hone your image by creating content online. For consulting LinkedIn is the platform to be. In the past few months more people try to build their presence - so you won't stand out with generic posts about conference attendances and meetings. Try to connect as much as possible from your personal life, e.g. the one mentor you met at the conference and who paved your way into consulting.

Another important aspect of building your personal brand in consulting is to cultivate strong relationships with your clients and colleagues. This involves providing exceptional service, delivering results, and consistently exceeding expectations. By building trust and rapport with your clients, you not only increase client satisfaction but also generate positive word-of-mouth referrals and testimonials, which are invaluable for establishing your reputation in the industry. Additionally, fostering collaborative relationships with colleagues and industry peers can lead to opportunities for collaboration, knowledge sharing, and professional growth.

Man muss schon immer online sein. Zeit in LinkedIn ist sehr wichtig. Man muss aktiv und Präsenz haben. Mit dem SSI merkt man, ob man mehr Erfolg hat.

Don't get bogged down in trying to be everywhere, stay focused on your goal and where your audience predominantly are. Lean in to other platforms to experiment and learn, but don't worry about giving equal energy to all of them. If you are going multi-platform, look for quicks wins on formats which you can use interchangeably across them.

Online presence is your visibility as well as your content message. On one hand you have your website, account or profile, which you work on and on the other you have your marketing reach, to expand your visibility.

Specializing in a specific niche allows you to become a recognized expert and differentiate yourself from the competition. Targeted communication is essential: You must adapt your message and marketing to reach your target audience and meet their specific needs. Don't forget the importance of consistency: Develop a coherent and professional image of yourself across all communication channels. Do your research: Make sure you understand the needs of your target audience and what they're looking for in a product or service. Be unique: What makes you different from your competitors? What can you offer that no one else can? Be visible: Make sure your target audience knows about you and what you have to offer.

Content is king! It doesn’t have to be perfect. It just has to be you. And pertinent to your audience. Start posting ASAP!!!!

Another crucial step in building your personal brand in consulting is to continuously seek feedback and iterate on your approach. Solicit input from clients, colleagues, mentors, and industry peers on your services, communication style, and overall brand presence. Actively listen to their suggestions and critiques, and use them to refine and improve your brand strategy. Embrace constructive criticism as an opportunity for growth and adaptation, and be open to evolving your approach as you gain more experience and insights in the consulting field.

It’s mostly about practicing what you preach. Engaging in best practices in every aspect of the process & vertical could define your singularity as an organisation. It’s imperative to coach your team to narrate your story in the right light. Theatrical would not look as intriguing if the spotlight was on the side wall. Lastly, keep yourself relevant by investing in your team by helping them upskill.

All forms of communications are a medium for you to put out your thoughts to a wider audience. Your voice, diction tone and fluency will go a long way

This is clearly one of the most important but by some still a neglected part for your brand in consulting. As a consultant, this is where you can gain a huge advantage. Your expertise stands for your brand and this in turn stands for your visibility and marketing potential. So, don't just work on yourself (in the form of training, etc.), but showcase your experience to become a trusted and referenced consultant. This step is connected to step two, creating your online presence, where you show your knowledge (and in optimal return, you get found better by the google search engine).

Meine Kunden schreiben mir Empfehlungen. Das ist sehr wichtig, um den Wert der Arbeit zu bestätigen. Wenn ich viele Empfehlungen habe, tendieren die Kunden mehr zu kaufen.

Here are some key ways to build your brand and showcase your value: 1. Start by evaluating your core areas where have been consistently delivering results and value to business and find out people who have most benefitted by them. If some of these people can be your advocate by writing about your value, it's add authenticity and can be a real testimony of your value. 2. Try to understand business and overall environment of value chain in which you can deliver, such as if you are in cybersecurity, find out and write how you can help organizations and businesses deliver secure products and services with your guidance and consultancy. Avoid showcasing your skills in silos such as advisory in application security, audits, risk management, etc

One caution with this is that you must respect client confidentiality. In some cases your clients have asked for your help because they know they need to improve and they probably don't want that widely known. Keep the case studies generic and remove details that might identify specific clients. It waters down your impact, but it also demonstrates that you respect their privacy. When asked for specific examples (say in responding to an RFP), decline to identify the clients involved but offer to put them in touch if they want more detail. They will quickly realize that you will respect their privacy as well as that of others.

Step four in consulting greatness: Prove your value! Share success stories and client praise. Flaunt your achievements and certs. Use numbers and stories to show your impact. Build trust and win clients over with your credibility.

Being a consultant entails staying at the forefront of global development, both within your industry and your expertise. Prioritizing self-investment is paramount for continuously enhancing and sustaining your personal consulting brand. Hence, my personal mantra in a rapidly transforming world is: "Those who have stopped getting better, have stopped being good." (by Philip Rosenthal)

Learning is a life long process.. Upskilling will lead to growth and learning enables you to adapt and stay flexible. Stay hungry for knowledge

Never stop asking questions. Keep a running of things you might want to talk about later on, but don't quite have the deep expertise needed. Each interaction as an advisor is an opportunity to a) listen and b) glean future insights that will help you (and your clients) in the future. Above all, as you keep moving forward, make a point to listen MUCH more than you speak. Lots of times you'll be temped to just present a solution. Don't do it. Listen, listen, listen!

O benchmarking com colegas de profissão é uma ferramenta importante para continuar aprendendo e crescendo, as trocas sempre nos ajuda a melhorar. Marcar cafés e bate-papos com estes colegas pode ser enriquecedores.

In consulting, specially technology or for that matter any walk of life, never stop learning. Learn more and share your knowledge. Knowledge shared is knowledge doubled!! I believe this will help you grow too.. keep yourselves up to date with any formal qualifications or certifications you might have. Attend conferences, develop your network, listen to people who inspire you.

Be yourself. Accept (and be proud of) the fact that you will not be everyone’s cup of tea. As I say “I’m not rated E for everyone.” Being you will help you: - Find your tribe - Be a product you can believe in - Enjoy what you are doing Your brand is among your greatest assets. Cherish it. Nurture it. Defend it with all you have. Above all, make it so that it enters a room before you physically do.

The one thing is important that while you're a starting consultant, you may vise your active approach and the attitude behavior of the finder. Because your role is divided into parts one finding gaps and another thing is their improvement part. So being a consultant you will have approach the team's different persons. The consultant is short and medium time activities, do you have to continuously utilize your skills according to the situation.

You should be doing what you love. As a subject matter expert who is sharing knowledge of your brand, you will put in a lot of work. It shouldn't feel like it is. Have fun. Be yourself. Don't always follow the trends.

The first step to building your personal brand in consulting while being authentic and enjoying the process is to define your unique value proposition. Start by reflecting on your strengths, expertise, and passion within the consulting field. Identify what sets you apart from others and what makes you genuinely excited about your work. Then, craft your brand message and visual identity to reflect your personality and values. Remember to stay true to yourself and showcase your authenticity in all your interactions and content. Finally, engage with your audience authentically, share valuable insights, and don't forget to have fun along the way!

Love what you do. Be curious about it. Go the extra mile. Become the best in your field. Move peoples hearts with passion and the success will follow shortly after.

Nothing is more powerful that client testimonials. Be sure to gather them when your clients' memory is fresh on the contribution you made to their team, their organization.

Ensure you actively cultivate contacts and leads through networking and foster collaborations or partnerships. Dedicate additional hours beyond your typical work schedule, maintain a brisk pace, and don't overlook the importance of creating "oases of happiness" periodically, e. g. by taking breaks to savor your successes. Ah, and don't forget to do sports, to align you physical with your mental health

One other key to take into account when starting a new project is Partnership. Trying to find a smart collaboration is clearly a good mean to accelerate visibility, credibility and business.

Building a personal brand in consulting begins with understanding your unique value proposition. What do you offer that's different from others in the field? For me, it's about leveraging real-world experience to provide tailored advice. For example, I helped a startup streamline their operations by implementing a custom project management system, which resulted in a 30% increase in efficiency. My recommendation? Start by identifying your strengths and past successes, then communicate them consistently across all platforms.

Find a mentor. Someone who has done this for at least 3-5 years longer. They'll be able to share a lot of wisdom and wins/failures that will help you in your advisory journey. Never underestimate the power of following in someone else's footsteps. Not copying, mind you. But observing, etc.