What are the best SEO and web content proofreading tips?

Even online tools can be wrong at times. So either take a break from your content and come back later, or have someone else proofread it for you. The bonus of someone else proofreading it is that they may bring a different perspective you haven't considered yet.

Grammarly helps you improve your grammar, punctuation, style, and tone. Hemingway aids in making your writing clearer and more concise. ProWritingAid helps check your grammar, style, and readability. There are more tools but these are the most common ones, and using them can go a long way in increasing the quality of your content.

One thing you can do is read the copy you've drafted out loud. It's not the easiest if you're working in a busy office, but particularly with web copy, reading something aloud can help get read of unnecessary words and overly long sentences.

A great way is to make sure you re-read whatever you write with a fresh eye, preferably the next day. Sometimes we miss out on common mistakes because we are used to our own language and writing style. If you’re short on time (as most of us writers are), ask a colleague/friend to give it a go. It also helps in expanding your writing style to accommodate a variety of audiences.

Even after using online tools, having a second set of eyes to help proofread is never a bad idea! I'm in full agreement that online tools are certainly useful, but they cannot replace human judgment. If you find yourself asking, "Does this make sense?" ... ask that same question to someone else and have them read it.

When proofreading web content, imagine presenting it to a real person in a face-to-face conversation. This mindset promotes coherence, comprehensibility, and a consistent tonality, ensuring your message engages effectively. So, just like in a face-to-face conversation, you want to establish a connection and maintain their interest. This means that your content should not only be error-free but also engaging and relatable.

This is tricky, although when you write an SEO-focused article you feel this urge to include the keywords in almost every sentence, but it is always better to remember to keep the natural flow of the sentences, and include the keywords seamlessly without making it appear like you're forcing the reader to notice them.

In today's digital age, web content mastery is key to SEO success. Strategically place keywords in titles, headings, and text for search engines. Maintain professionalism with error-free content, focusing on readability and grammar. Use formatting like headings and bullet points for a clean layout. Ensure mobile optimization for diverse device users. Prioritize quality over quantity, crafting content tailored to your audience's needs. Optimize meta tags, align with your target audience, and leverage SEO tools. Keep content fresh to stay relevant and rank high.

Echoing what others have said here. Vary your verbs. Use strong action verbs, especially for calls to action and headers. Avoid jargon as best you can. Keep it simple and clear the clutter from your content.

In today’s SEO era, it’s helpful to know basic differences between lexical search and semantic search. Whereas lexical search was based on keywords in text, semantic search is more about the meanings behind words. This means it’s less important for SEO today to insert keywords and more important to create helpful and detailed content that satisfies the search intent of the users searching those keywords. Maybe that means using keywords verbatim on the page, but not always. ;) As far as keyword stuffing, if you’re creating helpful content for users and writing from a place of real experience or expertise, you’ll naturally incorporate related terms and entities that make your content relevant, without needing to worry about keyword counts.

In addition to SEO readability, making sure that everything is setup in a logical order with headings, subheadings etc. will help improve the accessibility of your content. By doing so, you will allow for your content to be easily read by screen readers for example, which means more people will have access to your content and therefore to your services.

Yes, there are many details to keep an eye on, and SEO is one of them. In this post, we’ll cover our top five website SEO tips for freelance proofreaders: 1. Research which keywords are relevant to your business 2. Choose a range of keywords that target specific client types 3. Distribute keywords strategically throughout your website 4. Boost your SEO by posting regular content 5. Update your SEO strategy regularly

SEO tips: - Structure your content with headers and sub-headers. - Avoid long titles but keep the content word count above 350. - Use the exact keywords in the title, slug, and description. - Use images. Optimize them for the web. - Include inbound and outbound links in the content. Make sure the outbound links point to high authority domains and the inbound to other content within your domain that is relevant to your post. - Use short descriptive text for URLs. - Avoid using elements that load slowly. - Hire an SEO pro or learn SEO from authoritative sources.

This goes without saying! UX is the human side of SEO, and you want to make sure your content is written, structured, and formatted in a way that actual people reading it can follow it with ease, rather than getting lost because you were so hyper-focused on your SEO, you lost track of the fact that in the end, *people* will be the primary audience engaging with this content.

Try reading your content with a lense of someone who is unfamiliar with the topic and see if it's clearly understandable and follows a logical path. You can also print the page and review the content from a broader perspective, as well as proof from a hard copy as you often pick up errors that your eyes miss when reading on screen.