What are the best digital learning resources for staying up-to-date with industry trends?

For staying current with industry trends, consider platforms like Coursera, LinkedIn Learning, and Udemy for diverse online courses. Seek certifications from reputable organizations like Google, AWS, or HubSpot. Follow industry blogs, podcasts, and join relevant LinkedIn groups for real-time insights.

Platforms like Coursera, Udemy, and LinkedIn Learning offer a wide range of courses and certifications across various industries. These platforms partner with leading universities and companies to provide up-to-date content that can help you learn new skills or deepen existing ones. They're ideal for those looking to gain knowledge in a structured format and obtain certifications that can enhance their resumes.

Hay un curso de Next MBA donde están Seth Godin y un tal "Philip Kotler, no sé si los conozcas 🤔 En fin, si quieres la info escríbeme, tengo una oferta para referidos 🙌

In my opinion, if you want to learn more about some specific platforms and understand how to use them, go to the original resources. Google, Meta, TikTok, and others provide plenty of courses and certifications that explain "how to"

▶️ Forget about mass resources (Coursera, Udemy) if you need basic knowledge that doesn't add value; of course, these are great places. ▶️ Focus solely on case studies from top companies or specialists. ▶️ Electronic books from top marketing agencies. ▶️ Webinars.

Subscribe to blogs and newsletters from industry leaders and reputable sources. Websites such as Medium, industry-specific blogs, and company websites often share insights, trends, and updates. Newsletters like The Morning Brew or specific industry-focused ones can provide daily or weekly summaries of important happenings, ensuring you're always informed.

Sí, todavía existen los blogs. Aunque no tienen tanta relevancia como antes, siguen siendo "a thing"... Lo importante es quién lo publica. Para marketing, mi bloggero favorito es Neil Patel, tiene contenido actualziado y unos insights increíbles. Hubspot también tiene un buen contenido en blogs.

▶️ Follow personal blogs of marketing specialists specializing in specific marketing areas (LinkedIn, organic, ABM, etc.). ▶️ I follow Chris Walker when I want to learn more about B2B marketing. ▶️ Read case studies; companies there strive to sell and showcase their expertise to the fullest.

Morning Brew offers a daily digest of the latest news across various sectors, providing a comprehensive overview with a touch of humor to kickstart your day. For those in tech, TLDR is a gem, offering succinct summaries of the latest in technology and programming - perfect for professionals pressed for time. Lastly, Techmeme curates the top tech news stories, providing a snapshot of what's trending in the tech world. These resources offer a blend of breadth and depth, ensuring you stay ahead in your field with minimal effort. Whether it's a deep dive or a quick update, these platforms are invaluable for professionals looking to keep a pulse on industry dynamics.

Some of the best learning resources for staying up-to-date with digital marketing include industry blogs like Moz and HubSpot, online courses from platforms like Coursera and Udemy, podcasts such as Marketing School and The Digital Marketing Podcast, and attending webinars and conferences hosted by leading marketing organizations. Additionally, following key influencers and thought leaders on social media platforms can provide valuable insights and updates in the ever-evolving field of digital marketing.

Podcasts and video channels on platforms like Spotify, Apple Podcasts, and YouTube offer an engaging way to consume the latest industry news and insights on the go. Look for podcasts and channels that feature interviews with industry leaders, discussions on emerging trends, and deep dives into specific topics.

Mi herramienta favorita, podcasts. Sabías que el contenido en video tiene un 80% más de engagement que el texto? Hay personas que aprenden leyendo, otras dibujando, otras escuchando... Yo aprendo viendo podcasts. Ahora, lo importante es verlo, absorber y poner en práctica, sino, de nada te vale.

▶️ Chris Walker ▶️ FullFunnel ▶️ XQL Authors like these may not be mainstream, but pay attention to who trusts them and which companies follow their lead.

Los webinars son los lead-magnets favoritos de empresas duras en marketing y lo mejor de todo es que entregan insights gratis. Obvio, son lead-magnets, pero no importa, después puedes darte de baja. Lo importante acá es recibir la información y... Hacer NETWORKING con los que estén conectados!

▶️ Follow Chris Walker; he often creates various types of content that can help you see marketing in a new light. ▶️ Good agencies conduct webinars to showcase their expertise; there, you can gain invaluable insights and knowledge.

Esto sigue vivo? Recuerdo cuando en un principio todo era Facebook groups. En USA Reddit es rey de contenido, pero en LATAM no sé qué tanto se use la verdad. Si conoces de algún foro o comunidad, invítame 🙏

▶️ The best way to find niche groups on LinkedIn for marketing professionals is not through large groups but by exploring participants. There, you can find genuinely interesting individuals. ▶️ Find a top specialist and explore where they learn and which groups they are part of.

The online marketing communities I'm a member of have been the best referrals for new business and resources for me in my career. I'll search Reddit for marketing questions and join any groups related to my field, I will join groups on Facebook for social media marketers, post on LinkedIn asking for Slack channels that I should join, and hop into conversations during conferences happening on X (sorry) or Threads. I will say, I haven't found tremendous value with LinkedIn groups but happy to be proven wrong there.

Networking with others in your industry and building small communities is one of the best ways to keep up to date with trends in the marketplace. Those who are constantly testing are far more likely to stumble across new learnings before it is even written about. There's been some occasions where ideas were shared and not publicised for months as it gave our community such a competitive edge.