How do you build a strong personal brand as a marketing strategist?

As a marketing strategist, you need to stand out from the crowd and showcase your expertise, value, and personality. But how do you build a strong personal brand that attracts clients, employers, and opportunities? Here are some tips to help you create and communicate your unique identity as a marketing strategist.

1 Define your niche and audience

The first step to building a strong personal brand is to define your niche and audience. What are you passionate about? What are your strengths and skills? What problems can you solve for your clients or employers? Who are your ideal customers or employers? How can you help them achieve their goals? By answering these questions, you can narrow down your focus and target your message to the right people.

Add your perspective

Joshshina A. M.

Director @ First Managed Care Option, Inc. | Senior Business Analysis
I approach marketing with a combination of creativity and insights by combining the art of storytelling with the precision of actionable data. I'm a Marketing Leader founded as a Business Analyst. So, my philosophy revolves around leveraging consumer behavior, market trends, and my analytical acumen to create impactful campaigns that resonate with our target audience.
Like

(edited)
Report contribution

2 Create a portfolio and website

The next step is to create a portfolio and website that showcase your work, achievements, and testimonials. Your portfolio should include examples of your marketing strategy projects, such as case studies, reports, presentations, or campaigns. Your website should include your bio, contact details, services, and blog. Your portfolio and website should reflect your brand identity, voice, and style. They should also be easy to navigate, professional, and optimized for SEO.

Add your perspective

3 Share valuable content and insights

Another way to build a strong personal brand is to share valuable content and insights with your audience. You can use different platforms, such as social media, podcasts, newsletters, or webinars, to educate, entertain, and engage your audience. You can also leverage your network, such as colleagues, clients, or influencers, to amplify your reach and credibility. The key is to provide consistent, relevant, and useful content that showcases your expertise, personality, and value.

Add your perspective

Mendel Erlenwein

#1 Podcast Host. Founder. CEO. Author. Speaker.
This is absolutely correct and really important. I highly recommend starting a podcast if you are not knowledgeable enough yet to feel like you will be providing valuable content, you can interact with other industry leaders and learn from them. This will super charge your educational journey.
Like
Report contribution
Jessy Grossman

🔥 Influencer Marketing Community Founder (🔗 below) 🎙️ Podcast Host (🔗 below) 🙌 Professional Hype Girl 🎤 Professional Speaker 👯♀️ Recruiter for Influencer Marketers via Tribe Monday JOIN WIIM (linked below👇)
I’ve noticed that solving problems and/or being slightly controversial and timely are helpful components to infuse into the information sharing in order to get traction.
Like
Report contribution

4 Network and collaborate with others

Building a strong personal brand also involves networking and collaborating with others in your field. You can join online communities, forums, or groups related to your niche and participate in discussions, Q&A sessions, or events. You can also reach out to potential mentors, partners, or clients and offer your help, feedback, or advice. By networking and collaborating with others, you can expand your visibility, connections, and opportunities.

Add your perspective

Angela Hey

President at Spiritcare Ministry To Seniors
Speaking at industry events is a good way to promote your brand - either online or in person. If you put a panel together for a video or event that helps promote your personal brand. By using a conference or YouTube influencer as a partner, it will save you building your own audience until you are more established. When people come to you to ask questions then you know you are getting closer to being recognized for your expertise.
Like
Report contribution
Jessy Grossman

🔥 Influencer Marketing Community Founder (🔗 below) 🎙️ Podcast Host (🔗 below) 🙌 Professional Hype Girl 🎤 Professional Speaker 👯♀️ Recruiter for Influencer Marketers via Tribe Monday JOIN WIIM (linked below👇)
Definitely check out Women in Influencer Marketing to network with hundreds of other marketers. Of course I’m biased because I started the group but the value is incredible I promise. iamwiim.com
Like
Report contribution

5 Keep learning and improving

The final tip to building a strong personal brand is to keep learning and improving your skills and knowledge. As a marketing strategist, you need to stay on top of the latest trends, tools, and best practices in your industry. You can take online courses, read books or blogs, listen to podcasts, or attend workshops or conferences. By keeping learning and improving, you can demonstrate your commitment, curiosity, and growth mindset.

Add your perspective

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Don Barnett

Director of Sales & Marketing at LondonHouse Chicago • LinkedIn Top Sales & Marketing Voice • Hospitality Veteran and Entrepreneur • Certified Hospitality Digital Marketer
There are various skills, processes and activities that will put you ahead of the crowd with personal branding, but there's a "x" factor that puts you in a new stratosphere - being truly unique. Lean into the opportunity to tell stories, share an outside the norm perspective, your sense of humor, and what you're like, you know, personally! The amount of people offering generic advice becomes white noise in the feed, but you remember the person that shares the same taste in music or books, or that had a similar situation happen with a client.
Like
Report contribution

How do you build a strong personal brand as a marketing strategist?

1

2

3

4

5

6

1 Define your niche and audience

2 Create a portfolio and website

3 Share valuable content and insights

4 Network and collaborate with others

5 Keep learning and improving

6 Here’s what else to consider

Marketing Strategy

Rate this article

Thanks for your feedback

More articles on Marketing Strategy

More relevant reading