How can you develop a tailored strategic change initiative?
Change is inevitable, but not always easy. Whether you are facing a disruptive market shift, a new customer demand, or a major organizational transition, you need a strategic change initiative that is tailored to your specific situation and goals. A strategic change initiative is a plan that defines the vision, objectives, actions, and measures of success for a change effort. It also considers the stakeholders, risks, resources, and communication involved in the process. In this article, you will learn how to develop a tailored strategic change initiative in four steps.
Before you can design a new future, you need to understand the present. You need to conduct a thorough assessment of the current state of your organization, your market, your customers, and your competitors. You need to identify the strengths, weaknesses, opportunities, and threats (SWOT) that affect your performance and potential. You also need to evaluate the culture, values, and capabilities of your people, and how they align with your vision and mission. This will help you to pinpoint the gaps and challenges that need to be addressed by your change initiative.
-
Ifeoluwa Esther Obafemi
C-level Global Digital Transformation| CIO Influential Women in Digital Transformation in Africa | Digital, Media & Insights (Sub-Saharan Africa Cluster Head)| Commercial Leader & Exec. | Author |Management Consultant
Having led key strategic business initiatives that bring value in & drive cost out for business in the past 4 years with very tangible results and impact, I can boldly affirm that assessing the current state is crucial for developing and managing any strategic change initiative. It provides a clear understanding of where the organization stands, identifies areas for improvement, and helps define goals and objectives. One effective first step is conducting a comprehensive analysis that includes gathering data, engaging stakeholders, and assessing existing processes, systems, and resources. This initial assessment sets the foundation for developing a tailored change strategy that addresses the organization's specific needs and challenges
-
Ana Maria Voicu Domsa, PMP®
Partner at EY
Even if assessing the current state (starting point) is the first phase this should not be regarded in isolation from the future state (end in mind). Exploring the current state needs to be done with the end in mind almost like a guiding light. Assessing the current state in a realistic way is almost like getting on the scale after holidays - it can be brutal, scary but and absolutely necessary as reality check - it needs to be done with courage, honesty and openness to accept the areas of development and need to evolve.
-
Kevin Pollock PhD MPH
Director in Value, Evidence & Outcomes; Mental Health First Aider; Domestic Abuse Ally
Baseline: it is not possible to evaluate change until a barometer of where organisation is at pre-intervention. Selection of metrics should be same before and after.
-
Tejas V.
Before performing tailored strategic change management one should ask correct questions to the client . This will help in understanding current state. And once visiting client in person and reviewing processes and understanding business model and cultural fit will help to plan the change management activities accordingly.
-
Lanieta Rokotuiwakaya
Environmental Scientist : Climate Risk and Resilience at GHD
In my opinion, we must begin by examining our current situation, starting from the grassroots level. This means conducting a thorough assessment of our community, district, province, and ultimately, national government. Just as we assess from the bottom up, our solutions should also be developed in the same manner. Ultimately, our work and decisions impact our community, so it's crucial to ensure that everything we do serves the people and benefits our community.
Once you have a clear picture of the current state, you can envision the desired state. You need to define the vision, objectives, and outcomes that you want to achieve through your change initiative. You need to make sure that they are specific, measurable, achievable, relevant, and time-bound (SMART). You also need to align them with your strategic priorities, customer needs, and competitive advantages. This will help you to create a compelling case for change that will inspire and motivate your stakeholders.
After you have defined the desired state, you can plan the change actions that will help you to get there. You need to identify the key activities, tasks, and milestones that will enable you to implement your change initiative. You need to assign roles and responsibilities, allocate resources, and set deadlines for each action. You also need to anticipate and mitigate the potential risks and barriers that might hinder your progress or cause resistance. This will help you to create a realistic and feasible roadmap for change that will guide and monitor your execution.
-
Ifeoluwa Esther Obafemi
C-level Global Digital Transformation| CIO Influential Women in Digital Transformation in Africa | Digital, Media & Insights (Sub-Saharan Africa Cluster Head)| Commercial Leader & Exec. | Author |Management Consultant
The third step in developing and managing a strategic change initiative is to plan the change action. This involves translating the vision and desired state into actionable strategies and tactics. Key elements of this step include: - Identifying Key Stakeholders - Developing a Change Management Plan - Allocating Resources - Creating Communication Strategies - Identifying Risks and Mitigation Strategies - Monitoring and Evaluation By carefully planning the change action and involving stakeholders at every step, organizations can increase the likelihood of success and minimize resistance to change
-
Mathew Lehnig
VP of Programs & C-Suite Executive | Retired Navy SEAL Officer | Expert in Building High-Performance Teams | AI Innovator | Author | Keynote Speaker | Executive & THF Coach
A detailed plan of change actions is developed with the desired state defined. This plan outlines specific initiatives, timelines, responsibilities, and resource allocations required to bridge the gap between the current and desired states. By breaking down the change initiatives into manageable phases and stages, organizations can facilitate execution and mitigate risks effectively.
-
Clive White
Leading Change in a Disrupted World
As with the design of the “to-be” state, planning and strong programme governance (to maintain the plan) is vitally important, however, so is the design of the adaptability processes to predict where possible, react where not, to the changeable landscape and inevitable delivery challenges. This is where a strong, collaborative delivery team comes into its own and an experienced delivery lead who can navigate the programme and motivate the team to adapt to the inevitable challenges along the way. This team needs routine and robust communication channels into the Executive team and across the organisation to ensure the change status is understood and where the efforts need to be directed.
-
Samuel LINZAU
Directeur général chez LYON CONFLUENCE
Change, the transition from one state to another, is fueled by the necessity or desire for betterment, mobilizing sustainable energy for its continuity. It begins with the awareness and aspiration for change, followed by a clear definition of the targeted goals. Strategic planning, with SMART actions, is crucial: without realism, change fails. The final evaluation must be rigorous, yet constructive. In organizations, achieving change implies sharing its meaning and expected short- and medium-term benefits, thus ensuring buy-in and a shared vision.
-
Walaa Aljamaat, SPHRi™,TOT
Talent Magnetism Senior Consultant at SITA ✈️🌎-Technical Recruiter-SPHRI & International TOT Certified, CIPD Trainer
Planning the change actions involves breaking down the strategic change initiative into actionable steps, assigning responsibilities, setting timelines, allocating resources, fostering communication and engagement, managing risks, and monitoring progress. By carefully orchestrating these elements, organizations can navigate the complexities of change and increase the likelihood of successfully achieving their desired outcomes.
Throughout the change process, you need to communicate and engage with your stakeholders. You need to inform them about the purpose, benefits, and expectations of your change initiative. You need to involve them in the planning, decision-making, and feedback loops. You also need to support them with training, coaching, and recognition. This will help you to create a culture of change that will foster trust, collaboration, and commitment among your stakeholders.
By following these four steps, you can develop a tailored strategic change initiative that will help you to achieve your goals and adapt to the changing environment. A strategic change initiative is not a one-size-fits-all solution, but a customized and flexible plan that reflects your unique situation and needs.
-
Alexander Paulus
Managing Director at CNT Management Consulting Inc.
For my area (in the context of ERP system implementations) I recommend establishing a communication plan that keeps all stakeholders informed and engaged throughout the ERP implementation process. This should include regular updates on progress, training sessions for users, and channels for feedback. Addressing concerns and providing support during the transition can help mitigate resistance and foster a positive attitude towards the new system.
-
Ivan McAdam O'Connell 🌏
Freedom Lifestyle Designer: From bank COO to helping people & businesses unlock their potential
9 out of 10 Change Initiatives fail at the Communication hurdle … It is not enough to have a great strategy, execution and technology. Change must be understood and accepted. Change is a mental journey in the minds of those who need to change. The best roadmap for this journey is a comprehensive Communication Plan. It all starts with hearts and minds. People need to understand the case for change, the big prize to change for, what it means for them personally, what the benefits are, what will change and why, how challenges and fears will be addressed, … and what the shiny uplands will look and feel like when they reach the destination. So Communicate, Communicate, Communicate … if you want change that sticks & achieves its goals
-
Katharina Dalka
3x Founder | CEO | Chairwoman - Corporate Finance | AI - High Tech | Negotiations
It is far and foremost important to identify the right stakeholders and tailor communication to their specific needs. This also includes various means of communication, events and incentives for change
-
Marija Stevanovic
Management Consultant | Helping ambitious aspiring consultants kickstart their careers in management consulting | Leading transformational projects and exceptional teams
You also need to align your change roadmap with stakeholder's needs and interests. When communicating vision and objectives, aim to tailor the messages to translate the purpose of the change to how it aligns with these specific needs and interests. Stakeholders will provide better support for your vision when they know what's in it for them.
-
Mathew Lehnig
VP of Programs & C-Suite Executive | Retired Navy SEAL Officer | Expert in Building High-Performance Teams | AI Innovator | Author | Keynote Speaker | Executive & THF Coach
Communication and engagement are critical throughout the change process. A robust communication strategy is established to keep stakeholders informed and engaged, fostering open dialogue and addressing concerns and resistance effectively. Building a coalition of champions, empowering leaders, and changing agents to communicate the vision and inspire enthusiasm is a critical element of this step.
-
Marina Ziblis
Change Manager @PwC | LinkedIn Top Voice | Favikon Top 100 Creator DACH | 🎙Keynote Speaker | Karate Schwarzgurt | Ich rede darüber, was wir benötigen, um Mitarbeitende zu motivieren und im Kampf um Talente zu halten.
One of the most important aspects is active support from managers. No matter how sophisticated the strategy is and if there is no support from leadership, the change project is often doomed to failure. That's why I like to add the active involvement of sponsors from start to finish to every customised change initiative.
-
Alexander Paulus
Managing Director at CNT Management Consulting Inc.
Securing strong leadership support is crucial for driving any change initiative. Executive sponsors can provide the necessary resources, resolve conflicts, and champion the benefits of the new ways of working. In the context of ERP implementations, I recommend encouraging a mindset of ongoing evaluation and enhancement of the new processes. As your business evolves, so too will your needs. Regularly review system capabilities, user satisfaction, and business process alignments to identify opportunities for further optimization.
-
Grant Symons
Stay away from big long-term plans, stay nimble and in beta. Ideally we should be learning in action - together. This requires trust.
-
Wanda Sturm
Chair 2024, ASQ Board of Directors
Actually, I have a little different thought based on experience. 1- I have found you need to understand the change saturation in an organization. If an organization has been going through various changes, e.g., new technologies, restructuring, mergers, etc. The idea of another change may not be palatable to employees and leaders alike. 2- Personally, I have found defining the “Burning Platform”, (reference Kotter) is critical to beginning a change initiative. 3- Additionally, I would respectfully say defining the vision should come prior to assessing where you are. This can keep the change forward facing and not looking back.
-
Sundeep Gupta
Strategist | Tech Enthusiast | Chartered Accountant | Outsourcing - Domestic and Global | Indirect Tax and GST | Digital Automation and Transformation |
Continuous training post implementation of change, monitoring and mentoring is a MUST. Change does not finish at communication and engagement. The buy in normally comes in much later at the grass root level
Rate this article
More relevant reading
-
Operational PlanningWhat can you do to keep changes in your organization on track?
-
Large Group FacilitationHow can you create momentum around change initiatives?
-
Strategic LeadershipHow do you design and implement a strategic change initiative in your organization?
-
Talent ManagementHow do you implement change in your organization?