How can you determine the best product placement for footwear?

Audience Research: Demographics: Understand your audience’s age, gender, lifestyle, and preferences. Are they athletes, fashion enthusiasts, or casual wearers? Behavior: Analyze their online behavior, interests, and shopping habits. What platforms do they use, Which influencers do they follow. Contextual Relevance: Retail Stores: Place footwear near relevant clothing sections. For example, sneakers near activewear or sandals near summer dresses. Online Stores: Use data-driven algorithms to recommend footwear based on users’ browsing history and previous purchases.

Visual Merchandising: Eye-Level Placement: Display popular or high-margin footwear at eye level. Customers notice items placed at their natural gaze. Grouping: Create themed displays (e.g., “Summer Essentials” or “Workout Gear”) to encourage cross-selling.

This plays a vital role in the fashion industry. And this varies region wise. Not all colours suit all the designs. A particular style looks more attractive if made in the right colours.

Lets understand with this example, if the target audience is young adults looking for trendy sneakers, the best placement might be at the front of the store, with a vibrant and colorful display that includes mannequins dressed in contemporary fashion that matches the sneakers. If possible, incorporate technology such as a digital screen showing the sneakers in action or a social media feed of customers wearing the product. This creates an immersive experience that aligns with the lifestyle the footwear represents.

"Same size does not fit all" While keeping visual merchandising,colour blocking, category segregations and customer base, in all of the ways you need the footwear to be available in right size options clearly visible. Size wise allocation and availability is the crucial parameter for success story of any footwear.

Cruelty free please. I really wish I won't be seeing any exotic skin, fur coat or animal leather already on the future product manufacturing. Such as the kangaroo, crocodile, python and others that uses to make accessories for human wearing. We human really need not slaughter these creatures for our own comfortment and joyfulfillment. Be kind, be compassion and start inviting yourself to join in any product research and development team who demand for cruelty free if you possesses adequate talent in making a footwear (or other human wearing product and accessories).

In the footwear market things change region wise. Like sizes and fittings, designs and colours, price range. When you plan to make products do consider the requirements and behaviour of your end consumer. Analyze the market and plan accordingly.