How can you choose the right employees for your publicity efforts?

1 Identify your goals and objectives

Before you select your employees for your publicity efforts, you need to have a clear idea of what you want to achieve and how you want to measure your success. Do you want to increase awareness, credibility, or sales? Do you want to target a specific audience, market, or niche? Do you want to showcase your expertise, innovation, or social responsibility? Based on your goals and objectives, you can define the criteria and qualifications for your employees who will participate in your publicity activities.

2 Assess your employees' skills and strengths

Not every employee is suitable for every publicity task. Some may be excellent writers, speakers, or storytellers, while others may be more comfortable with research, analysis, or data. Some may have strong media relations, networking, or social media skills, while others may be more adept at handling crises, feedback, or criticism. You need to assess your employees' skills and strengths and match them with the appropriate publicity roles and responsibilities. For example, you may want to assign your best writer to craft your press releases, your most charismatic speaker to do your interviews, and your most analytical thinker to monitor and evaluate your results.

4 Communicate and collaborate with your employees

Choosing the right employees for your publicity efforts is not a one-time decision. You need to communicate and collaborate with them throughout the publicity process. You need to keep them updated on your goals, objectives, and strategies, as well as any changes or developments that may affect your publicity plans. You need to solicit their feedback, suggestions, and opinions on how to improve your publicity efforts. You also need to acknowledge their efforts, celebrate their successes, and address their challenges or concerns. By communicating and collaborating with your employees, you can build trust, loyalty, and commitment among them and enhance your publicity outcomes.

5 Evaluate and improve your employees' performance

Finally, you need to evaluate and improve your employees' performance in your publicity efforts. You need to measure the results and impact of your publicity activities against your goals and objectives. You need to identify the strengths and weaknesses of your employees' publicity skills and actions. You need to provide them with constructive feedback, recognition, and recommendations on how to improve their publicity performance. You also need to encourage them to learn from their experiences, seek new opportunities, and develop new skills. By evaluating and improving your employees' performance, you can ensure their continuous growth and development and optimize your publicity results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?