Here's how you can gauge the success of Live Events in innovative ways.

Gauging the success of live events in innovative ways involves using technology and creative metrics. Utilize social media analytics to track engagement, such as likes, shares, and comments, during and after the event. Implement real-time feedback tools like live polls and surveys to capture attendee satisfaction. Monitor attendance rates and participation in interactive sessions. Use RFID or NFC technology to gather data on attendee movement and booth visits. Analyze video analytics for online event streams to measure viewer retention and interaction. Combining these data points provides a comprehensive view of the event's impact and success.

You should easily be able to calculate the number of tickets you sold, but keep a count of the number of actual attendees as well, and then run a comparison. Many companies (let alone individuals) will pre-book tickets for an event, but fewer will attend. So comparing this ratio against previous years is a great indicator of your current marketing success. An increased ratio of bookings to attendees equals a better marketing campaign. If the ratio is up then congratulations! You are getting it right! Alternatively, if your bookings to attendance ratio is down, then learn the lesson and find out what you did (or didn’t do) to cause this shift.

Engagement has two levels, casual and official - distinguish between the two with a definitive call to action. A simple example is the evermore ubiquitous QR code - give people a chance to give you a little information for something small in return, then promote for more information from them in exchange for a bigger return. An example might be 1 month free, then a chance to win 12 months plus a free onboarding lead for 3 months. Those who give more up are promote interested…line up your automation from there and convert!

Live events attendance is simply an Indication of opportunity. Convert the opportunity to true potential and relate it to ROI by monitoring a designed “track” and how it is attended/engaged with versus another. Do so with live counting - utilize BLE technology, everyone has a phone… Offering promotions to register for next year are another indicator of true value. Social media activation by far will push success forward, creating FOMO moments or simply showing its worth being there motivates peer groups to engage during and after.

A post event recap is table stakes - showing it is one thing? But getting reactions and feedback live at the show and promoting tangible co variations that people don’t have the chance to be a part of will activate a deeper search for what happened - link to post event surveys, links to Donald educational material, direct links to new products etc.

We always post photos of the audience engaging with the performers and thank the performers etc on our socials immediately after the event - that way everyone that came is still buzzing and comments with that level of enthusiasm. The best promo for your next event!

The most important thing for any event to be successful is the how to engage with the audience. 1) Building that connection. 2) Providing HQ information. 3) Connection on ground level with audience from different ages. 4) Building trust, when you provide HQ advice, it builds trust. 5) Keeping in touch with the audience post presentation or event. (helps bring back business).

The most important thing for any event to be successful is the how to engage with the audience. 1) Building that connection. 2) Providing HQ information. 3) Connection on ground level with audience from different ages. 4) Building trust, when you provide HQ advice, it builds trust. 5) Keeping in touch with the audience post presentation or event. (helps bring back business).

These are the only ways to identify success in Live Events: 1. Did they say thank you ? 2. Did they re-book ? 3. Did your share of their market increase ? 1. is courtesy 1. & 2. is recognition 1. 2. & 3. is a relationship

Livestream your event! Have a component for the people who wish they could be there but cannot. Make it more than a webcam - curate a space where it’s intentional. Place it strategically and broadcast it on the show floor, at the entry - drive foot traffic. For the live stream online, have a moderator to engage with people who watch it and “bring them into it”