Here's how you can display creativity in your social media portfolio.

Many businesses (depending on type) may find it really difficult to put out interesting content to keep their social media audiences, engaged. In my view you should not be posting more than 20-30% of 'hard' sales content and keep the rest creative and interesting. So if you do five posts a week, no more than two will be hard selling and the rest should focus on post engagement with your brand and industry, often in a subtle, creative and entertaining way so that followers don't lose interest.

In my experience, showcasing creativity in your social media portfolio involves a mix of authentic storytelling and diverse content formats. Share behind-the-scenes looks at your projects, highlighting unique aspects of your process. Use a blend of visuals—videos, infographics, and interactive posts—to keep your audience engaged. Experiment with different styles and themes to see what resonates best. Collaborate with other creatives to introduce fresh perspectives. By consistently showcasing your personality and passion, you not only stand out but also strengthen your employer branding by attracting like-minded individuals to your network.

Creating a portfolio is your opportunity to showcase your skills to attract clients. I gladly have two main strong points, these are: 1. Choosing the right Platform 2. Utilize your creative process and talents In little explanation: Use beginner-friendly builders like WIX or WordPress for your portfolio. Choose templates, fonts, colors, and add engaging graphics. Create a clear layout with case studies and decide whether to display rates or offer free quotes. Consider a PDF version too.

I'm not a social media expert, but I prioritize being my authentic self. My Instagram started as a journal to document my life, art, inspirations, and memories. This authenticity resonates with my audience, making my feed engaging and relatable. For example, when I trained for the 2022 Boston Marathon, I shared my journey on Instagram and Facebook, blending my love for poetry and running. I streamed live poetry during the race, which engaged my followers and created a unique connection. Sharing personal stories on social media has led to real-time conversations and collaborations, demonstrating the power of authenticity in showcasing creativity and connecting with others.

Establish a consistent visual language to build a strong personal brand. Use a cohesive color scheme, filter, or layout to tie your portfolio together. Consistency creates a sense of familiarity and professionalism. It reinforces your brand identity and sets you apart from others. Visual consistency elevates your portfolio into a cohesive, showstopping narrative.

Choose a consistent color scheme, filter, or layout that aligns with your aesthetic and apply it across your portfolio. This creates a visual thread tying your work together. Consistent typography, spacing, and composition can transform disparate pieces into a harmonious collection, reinforcing your brand identity and professionalism.

A well-crafted portfolio can effectively capture and maintain attention. However, remember that less is more. Leave your portfolio with enough text, articles, and images, as this can obscure your key achievements. Consider exploring resources like Canva, HubSpot, and PowerPoint for simple and elegant templates. You might find inspiration that enhances your presentation.

I'm a firm believer in the power of visual cohesion. By defining a unique aesthetic and applying it consistently across my portfolio, I create a lasting impression that resonates with my audience. This deliberate design choice ensures that my work is instantly identifiable and exudes a sense of sophistication. Through thoughtful typography, intentional spacing, and careful composition, I curate a collection that not only showcases my skills but also reflects my brand's distinct character and values.

I was recently named a top social media influencer and I co-founded a US digital marketing agency. It's not always been this way. I was once evicted by a landlord. I couldn't afford fees for my daughter. Things like running tap water and 3 meals a day sounded like a dream... That's actually a true story. See how it's got you hooked? The method there is called vulnerability. Be vulnerable to your audience and choose relevant parts to share. That way, you'll remain memorable and make a lasting impact!

Journalism got me just because I could tell stories about people. So, telling yours with a narrative that catches people's attention will be a plus. Be approachable, be simple and give life to your images.

Stories resonate with viewers because they tap into our natural tendency to connect with others. Sharing perspectives through storytelling allows us to present our work in a relatable and creative way on social media.

Storytelling is indeed a powerful tool in social media, and it's amazing how it can breathe life into a portfolio. By sharing the inspiration, challenges, and solutions behind your projects, you're not only showcasing your work but also sharing a part of yourself. It's a great way to connect with your audience on a deeper level, build empathy, and establish a personal connection. When done authentically, storytelling can turn a portfolio from a mere collection of work into a compelling narrative that resonates with viewers and leaves a lasting impression.

Use storytelling to give context to your portfolio. Share the inspiration behind your projects, the challenges faced, and the solutions discovered. This approach adds depth, making your portfolio more relatable and memorable. Engaging stories can transform simple images or campaigns into immersive experiences, inviting viewers to connect emotionally with your work.

Embracing innovative formats is key to showcasing creativity in your social media portfolio. Experiment with emerging features like polls, quizzes, and augmented reality filters to highlight your forward-thinking approach. Utilizing interactive elements not only demonstrates your adaptability to new trends but also proves your proficiency with the latest tools and techniques. This willingness to innovate sets you apart and shows potential clients or employers that you're equipped to thrive in the fast-paced world of social media.

Always do research and testing first. You want to minimize wasting time and resources on ads that don't convert well, so you want to find the cheapest ways to interact with people who fit your target audience to test your ideas. Validate whether your idea works or not before spending too much time and resources into something nobody really wants.

Utilize interactive elements like polls, quizzes, or augmented reality filters to showcase your forward-thinking approach. Experimenting with emerging formats and features demonstrates your willingness to innovate and adapt to new trends. It also shows potential clients or employers that you're proficient with the latest tools and techniques, which is invaluable in the fast-paced world of social media.

I believe in pushing boundaries and trying new things on social media. Experimenting with interactive elements like polls, quizzes, and AR filters showcases my creativity and willingness to innovate. By using unconventional formats, I demonstrate my ability to adapt to the latest trends and stay ahead of the curve. This approach not only enhances my skills but also shows potential clients and employers that I'm a forward-thinker who can bring fresh ideas to the table.

Has it been a minute since you created an e-book? Make one. Are you rejoining the writing community and most of your clips are dated? Source a few great article topics and publish on LinkedIn. Social media is a given in a consumer economy where every retailer is a publishing company first. When a new format becomes available — use it. Sample the tools and double down on what works. But we're also responsible for innovating outside of social media to build credibility. And the free apps today give us a complex storytelling language to utilize and relearn and enjoy. But we can't have fun in business if we're unwilling to play with our delivery.

Your personal projects tell that you're a self-driven individual who has a vision and wants to fulfil it by making an impact through social media. My experience with personal projects have been great. They give me the flexibility to try & experiment with unproven content formats, designs, topics and strategies. This gave a boost to my understanding of social media and immensely contributed to my work. Come up with a personal project, work on it, create some results, find something new through it and add it in your portfolio.

Personal projects speak volumes. They're also a window into your true interests and show there's more to you than just your day job.

Showcasing personal projects in my social media portfolio is a great way to display creativity. These projects highlight my unique ideas, skills, and dedication, setting me apart from others. By sharing the process and results of my personal projects, I demonstrate my ability to innovate and take initiative. This not only enhances my portfolio but also attracts potential clients and employers who value creativity and originality.

One thing I found helpful is to always test things and don't worry so much about what other people say - unless they're your target audience. If you've done the research into your audience and you know who you're trying to bring value to, then it doesn't matter what people outside of your target audience say. In fact, it should make it easier to disqualify people who you can't bring value to and focus more on bringing value to those you can.

Include personal projects in your portfolio to display your passion and dedication. These projects often reflect your personal interests and style more accurately than commissioned work. They give viewers insight into your creative drive and can be great conversation starters. Personal projects also illustrate your ability to self-motivate and manage time effectively, valuable skills in any creative field.

Tenemos una sola oportunidad para generar una buena primera impresión. Es por esto que resulta fundamental que nuestro portafolio este perfecto en el momento que lo enviamos a un cliente o empleador. Lo mejor que podes hacer para lograrlo es mandárselo a un amigo, familiar o compañero de trabajo/universidad para que lo revise. Muchas veces al estar tanto sobre un proyecto la vista pasa de largo algunos factores clave, como la ortografía, que los enlaces funcionen. En fin, detalles mínimos que otra persona va a poder detectar sea o no experta en el campo.

* Desarrolla una guía de estilo: Una guía de estilo es un documento que define los elementos visuales de tu marca, como la paleta de colores, la tipografía y las imágenes. * Sé consistente con tu paleta de colores: Usa los mismos colores en todos tus materiales visuales, como tu sitio web, tus redes sociales y tus materiales impresos. * Elige una tipografía y úsala de manera consistente: La tipografía puede tener un gran impacto en el aspecto de tu trabajo. Elige una tipografía que se ajuste a tu marca y úsala de manera consistente en todos tus materiales visuales. * Usa imágenes y gráficos de alta calidad: Las imágenes y gráficos pueden ayudar a contar tu historia y a hacer que tu trabajo sea más atractivo. Asegúrate de usar imágenes.

Instead of just highlighting the end result, illustrate how you came to that idea. 💡 Why? Because so much work goes into finding an idea. More often than not, we have to sift through 100 ideas to reach the desired one. Plus, there’s merit in seeing how your mind works because it’s your mind (and the future ideas awaiting to immerge from it) that they’re going to be hiring.

Instead of just showcasing your final work, illustrate the process you follow. Showcase behind the scenes of what goes into creating content and bringing engagement. Show how you come up with those content ideas that go viral. Show exactly what you do that others don't to get high engagement in your posts. The real value is in your process. If your clients believe in your process, they'll become your fan even before you've created results for them. Follow my profile for more valuable insights!

I leverage moment marketing to capitalize on timely opportunities, injecting my brand into relevant conversations and trending topics. By being agile and responsive, I create content that resonates with the cultural zeitgeist, increasing brand awareness and relevance. This approach allows me to connect with my audience in the moment, I stay ahead of the curve and drive meaningful engagement for my brand.