You've lost trust with a media contact. How can you rebuild it after a misunderstanding or miscommunication?

3 Make Amends

If the misunderstanding or miscommunication has caused any inconvenience or harm, find ways to make amends. This could involve providing exclusive information, offering a correction, or any other gesture that shows you are genuinely sorry and willing to correct the situation. Such actions can go a long way in demonstrating your commitment to fairness and ethical conduct.

4 Rebuild Credibility

To regain lost trust, focus on rebuilding your credibility. Ensure that all future interactions with your media contact are accurate, timely, and transparent. By consistently providing reliable information and being honest in your dealings, you can slowly restore your reputation and re-establish yourself as a trustworthy source.

5 Foster Relationships

Beyond the immediate issue, work on fostering a stronger relationship with your media contact. Engage with them on a human level, showing interest in their work and offering helpful insights when appropriate. Building a rapport based on mutual respect and understanding can help mitigate future issues and strengthen the professional bond.

6 Future Prevention

Finally, take steps to prevent similar issues from arising in the future. This might involve reviewing your communication processes, providing additional training to your team, or implementing new checks and balances. By proactively addressing the root causes of the misunderstanding or miscommunication, you show your media contact that you're serious about maintaining a trustworthy relationship.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?