Last updated on Jul 8, 2024

You're tasked with merging CRM databases post-merger. How do you maintain data integrity?

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Merging Customer Relationship Management (CRM) databases after a merger is a critical task that requires meticulous planning and execution to ensure data integrity. CRM databases are essential for managing customer information, sales tracking, and marketing efforts, so it's vital to combine them carefully to maintain the quality and reliability of the data. You'll need to approach this task with a strategy that includes understanding the structure and content of the existing databases, aligning data formats, ensuring data quality, and testing the merged database thoroughly.

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