Your organic search rankings just took a nosedive. How can you rally your team to uncover the root cause?

When your organic search rankings nosedive, rally your team by first convening an urgent meeting to discuss the issue. Assign specific tasks, such as conducting a comprehensive site audit to check for technical errors, analyzing recent changes in search algorithms, and reviewing recent content updates or backlinks for potential problems. Encourage collaboration and open communication to share findings and brainstorm solutions. Use tools like Google Search Console, SEMrush, and Ahrefs to gather data and insights. Foster a problem-solving mindset, emphasizing teamwork and swift action to identify and resolve the root cause, thereby restoring rankings.

When facing a nosedive in organic search rankings, rallying your team to uncover the root cause involves a systematic approach: start by gathering the team for a focused meeting to review the situation and outline an action plan. Use SEO tools like Google Analytics, Search Console, and SEMrush to conduct a thorough audit, looking for issues such as recent algorithm updates, technical errors, or content changes. Assign specific tasks to team members based on their expertise, such as checking for crawl errors, analyzing backlink profiles, and reviewing keyword strategies. Regularly communicate progress and findings, and collaboratively develop solutions.

To rally your team after a nosedive in organic search rankings, start with a focused meeting to assess the situation. Assign team members roles to investigate technical SEO issues, content quality, and backlink profile changes. Encourage collaboration and open communication to share findings and hypotheses. Utilize tools like Google Search Console and analytics for data analysis. Implement tests and fixes promptly, monitor results closely, and adjust strategies as necessary. Maintain morale with clear goals and support, ensuring everyone understands their role in identifying and resolving the root cause effectively.

Keep detailed records of your findings, steps taken, and any changes implemented. Use this documentation to track progress and avoid repeating mistakes.

Gather your SEO team for an immediate meeting. Clearly communicate the situation – the ranking drop and the urgency to find the cause. Acknowledge the seriousness of the situation, but stay calm and positive. Transparency builds trust and encourages open communication. Analyze Google Search Console data for ranking changes, manual penalties, or crawl errors. Encourage everyone to participate in brainstorming potential causes for the ranking decline. This could include algorithm updates, technical SEO issues, content quality problems, or backlink profile changes. Work together to prioritize the most likely culprits based on recent SEO activities, industry trends, and available data.

Em análises de queda abrupta de rankings específicos, entenda se não houve alguma mudança técnica que não tenha sido alertada, como mudança de URL sem o devido redirecionamento. Também investigue se não há bloqueio de indexação da página (que pode ter subido em algum deploy), via robots ou no nível da própria página.

Assign someone to scour SEO news sites and forums for any recent algorithm updates. If there's been a major update, you might need to adjust your strategy. In the SEO world, what worked yesterday might not work today.

Get the team to look at your main competitors. Have they suddenly jumped ahead? What are they doing differently? Understanding if this is a site-specific issue or an industry-wide shift can help you determine your next steps

Faça análises desde mudanças menores, mas que podem influenciar em CTR, como ajustes na title e description das páginas que ficaram à sua frente na SERP. Mergulhe nos conteúdos dessas páginas: que tópicos novos foram acrescentados? Houve mudança em estrutura da página, contribuindo em sua usabilidade de leitura? Em tecnologia e experiência, veja se os players fizeram melhorias impactando seus CWV. Do ponto de vista de autoridade, veja se houve incremento em menções e backlinks. E, ainda, do ponto de vista mais macro, veja se a marca está com maior alcance/interesse de busca/demanda/investimento de mídia – o que pode estar refletindo nesses crescimento de backlinks e autoridade.

Assign different team members to investigate each potential causes. "Sarah, you're our tech SEO guru. Can you dive into any potential site issues? John, you're on content—check if we've accidentally deleted or changed any key pages." By giving everyone a specific task, you're not just being efficient—you're also making sure each team member feels valued and involved in the solution.

Em alguns contextos, a perda de rankings de forma abrupta também *pode indicar uma mudança de intenção de busca* para essas consultas. Durante o período da pandemia, vimos como as pesquisas por termos relacionados a seguros de vida – que, antes, tinham intenção muito mais informacional – passaram a ser atendidos por conteúdos mais transacionais, que já atendiam uma demanda por contratação efetiva desses serviços.

Throughout this process, I'd schedule regular check-ins. I'd say: "We'll meet every two hours to share what we've found." This keeps everyone aligned and motivated. It's also a chance to pivot our efforts if needed.