Your CRM data analysis conflicts with social media feedback. How do you navigate this challenging situation?
Navigating discrepancies between CRM data analysis and social media feedback can be perplexing. Customer Relationship Management (CRM) systems are designed to collect and analyze customer interactions and data throughout the customer lifecycle. This data is crucial for understanding customer behavior and improving business relationships. However, when your CRM data paints a different picture than the feedback on social media platforms, you're faced with a challenge that requires a strategic approach to reconcile these conflicting insights.