Last updated on Jul 2, 2024

Your clients prioritize reactive support. How do you convince them of the value in proactive maintenance?

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Understanding the issue with reactive support is the first step in shifting your clients' mindset. Reactive support, which involves responding to problems after they occur, can lead to downtime, frustration, and potential loss of data or revenue. While it seems cost-effective in the short term, it often results in higher costs and stress in the long run. By recognizing these pitfalls, you can better appreciate the need for a more proactive approach to maintenance.

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