What are the most effective ways to keep clients informed of industry trends?

1 Subscribe to newsletters

One of the easiest ways to get updated information and insights on health care trends is to subscribe to newsletters from reputable sources. You can choose newsletters that cover general topics, such as health policy, quality improvement, patient safety, or health technology, or focus on specific areas, such as chronic diseases, mental health, or patient rights. Newsletters can help you learn about new research, best practices, innovations, and challenges in the industry. You can also share relevant newsletters with your clients to keep them informed and engaged.

2 Follow social media

Another way to keep track of industry trends is to follow social media accounts of influential and authoritative organizations, experts, and peers in the health care field. You can use platforms like Twitter, LinkedIn, Facebook, or Instagram to find and follow accounts that post regularly and reliably about health care issues. You can also join groups, communities, or hashtags that are relevant to your niche or interest. Social media can help you discover new perspectives, opinions, and resources on health care trends. You can also interact with other patient advocates and health care professionals to exchange ideas and feedback.

3 Attend webinars and events

A third way to keep clients informed of industry trends is to attend webinars and events that are organized by reputable and credible sources. You can find webinars and events that cover topics that are relevant to your clients' needs, interests, or goals. You can also look for webinars and events that offer continuing education credits, certificates, or recognition for patient advocates. Webinars and events can help you learn from experts, network with peers, and update your skills and knowledge. You can also invite your clients to join webinars and events that are suitable for them.

4 Read journals and blogs

A fourth way to keep clients informed of industry trends is to read journals and blogs that publish high-quality and evidence-based content on health care topics. You can choose journals and blogs that are peer-reviewed, reputable, and authoritative. You can also look for journals and blogs that are specific to your area of specialization, such as oncology, pediatrics, or geriatrics. Journals and blogs can help you stay current on the latest research, findings, and recommendations on health care trends. You can also share relevant journals and blogs with your clients to educate and empower them.

5 Join associations and networks

A fifth way to keep clients informed of industry trends is to join associations and networks that are dedicated to patient advocacy and health care improvement. You can join associations and networks that are national, regional, or local. You can also join associations and networks that are aligned with your values, vision, and mission. Associations and networks can help you access exclusive information, resources, and opportunities on health care trends. You can also benefit from the support, guidance, and mentorship of other patient advocates and health care leaders.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?