What metrics should you track for effective GTA recruitment?
Global talent acquisition (GTA) is the process of finding, attracting, and hiring the best candidates from across the world for your organization. It requires a strategic approach that considers the different needs, preferences, and expectations of diverse talent pools, as well as the legal, cultural, and logistical challenges of operating in multiple markets. To measure the effectiveness of your GTA recruitment, you need to track the right metrics that align with your goals and reflect your performance. Here are some of the key metrics you should monitor and optimize for successful GTA recruitment.
Time to hire is the average number of days it takes to fill a position, from the moment a job is posted to the moment a candidate accepts an offer. It is an indicator of how efficient and agile your GTA recruitment process is, and how well you can compete for global talent in a fast-paced market. Time to hire can vary depending on the role, location, and sourcing channel, but you should aim to reduce it as much as possible without compromising quality. To do so, you can use technology tools, such as applicant tracking systems (ATS), video interviews, and online assessments, to streamline your workflow and automate tasks. You can also leverage your employer brand, referrals, and talent pipelines to attract and engage candidates faster.
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Time to hire denotes the average duration from posting a job to candidate acceptance. It signifies the efficiency and adaptability of the GTA recruitment process in a swiftly evolving global talent market. While varying by role, location, and sourcing, minimizing it without compromising quality is crucial. Leveraging technology tools like applicant tracking systems (ATS), video interviews, and online assessments streamlines processes and task automation. Additionally, utilizing employer branding, referrals, and talent pipelines accelerates candidate attraction and engagement.
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Measure everything...BUT - only create analytics around metrics that matter. Never weaponize data. Ask yourself this simple qualifying question: Am I measuring this to solve a problem or am I looking for someone/something to blame? A mentor told me, "Leaders lead people, managers count things because they can't lead people." I always tell myself that data doesn't lie, so use it to tell you the truth. In terms of the list shared, I agree that time to hire is a metric mostly used incorrectly. Make sure you measure all the yield ratios in the hiring process, not just the time between application and hire. The truth is embedded within. Happy to share all the data I use in leading TA. Feel free to connect with me.
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It is unwise to overly emphasize time to hire - or to look at it in a vacuum - as it could compromise quality of hire. This is a mistake that I’ve seen too many organizations make in the name of evaluating the effectiveness of Recruiters, forgetting that there are other variables in the process.
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- Application Conversion Rate - Time-to-Fill - Source of Hire - Candidate Quality - Retention Rates - Cost per Hire - Diversity Metrics - Candidate Experience Feedback
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I completely agree that Time to Hire is a crucial metric in assessing the efficiency and agility of a Global Talent Acquisition (GTA) recruitment process. It provides valuable insights into how well an organization can compete for global talent, especially in a fast-paced market. While recognizing that variations may occur based on factors like role, location, and sourcing channels, the emphasis on minimizing Time to Hire without compromising quality is essential. The suggested use of technology tools, including applicant tracking systems, video interviews, and online assessments, demonstrates a strategic approach to streamline processes and attract candidates efficiently through employer branding, referrals, and talent pipelines.
Quality of hire is the value that a new hire brings to your organization, in terms of performance, retention, and fit. It is a measure of how well your GTA recruitment process matches the right candidates to the right roles and culture, and how well you onboard and integrate them into your team. Quality of hire can be challenging to quantify, but you can use a combination of metrics, such as turnover rate, productivity, feedback, and engagement, to evaluate it. You can also collect data from pre-hire and post-hire sources, such as resumes, assessments, interviews, reviews, and surveys, to assess the skills, competencies, and potential of your candidates and hires.
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Quality of hire is a critical factor in the overall success of an organization. High-quality hires contribute to improved productivity, efficiency, and overall team performance. By focusing on the quality of hires, companies can ensure that they are bringing in the best talent to drive their success.
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Everything in the discussion presented on Quality of Hire speaks to looking in the rear view mirror, or collecting data ex-post facto. While important characteristics are mentioned here, the ability for a company to understand where it intends to go (is it growing, shrinking, headed into new markets) should drive quality of hire as an aim point for GTA. Without the company direction and strategy in mind, all you have are the basic HR recruitment stats. But with the direction in mind, those stats now can have relative meaning and determined value.
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Quality of hire reflects a new recruit's value in terms of performance, retention, and cultural fit. It assesses the alignment of GTA recruitment with role requirements and team integration. Quantifying quality of hire utilizes turnover rates, productivity, feedback, and engagement metrics. Data from pre-hire and post-hire sources like resumes, assessments, interviews, reviews, and surveys help evaluate candidates' skills, competencies, and potential, aiding in measuring their impact within the organization.
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Quality of hire is the MOST important metric. Time to Hire and Cost Per Hire don't matter if you're not making quality hires. While there's no objective way to measure this, it doesn't mean you can't measure it. The simplest, and maybe best way to do it, is asking hiring managers to score the quality of hire at 3, 6, 9, and 12 months.
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"Quality of hire" refers to the level of performance, productivity and overall contribution an employee brings to an organisation after being hired. I truly believe that a hard-working employee is happy with the company and the job they have chosen. Of course, there are some important facts that a company must follow in order to motivate an employee. But even here it is important to emphasise that not every employee values and needs the same things. Some things are more important than others. In my opinion, it is necessary to take a look at what everyone needs to ensure a positive working life.
Diversity and inclusion are the extent to which your organization values and respects the differences and similarities of your employees and candidates, in terms of demographics, backgrounds, experiences, and perspectives. They are essential for building a strong and innovative GTA workforce that can adapt to changing markets and customer needs. Diversity and inclusion can be measured by tracking the representation and participation of various groups in your GTA recruitment process and workforce, such as gender, ethnicity, age, disability, nationality, and language. You can also monitor the satisfaction and retention of your diverse employees, and the impact of your diversity and inclusion initiatives, such as training, mentoring, and affinity groups.
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Diversity and inclusion signify valuing differences and similarities among employees and candidates concerning demographics, experiences, and perspectives. They are pivotal in forming a robust and adaptable GTA workforce capable of meeting evolving market demands. Measuring diversity and inclusion involves tracking the presence and engagement of diverse groups—gender, ethnicity, age, disability, nationality, and language—within the GTA recruitment process and workforce. Monitoring the satisfaction, retention, and efficacy of initiatives like training, mentoring, and affinity groups also aids in assessing the impact of diversity and inclusion strategies.
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Diversity and inclusion metrics are important in today's global workforce. Track the diversity of your candidate pool, as well as the composition of your hires in terms of gender, ethnicity, and other demographics. This data helps you assess the inclusivity of your recruitment efforts. For example, if you discover that your organization struggles with gender diversity in certain roles, it's an opportunity to implement targeted diversity initiatives to attract a more balanced talent pool.
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Tracking Diversity of your hires is essential to any successful company because it is proven that they tend to perform better overall. Diversity metrics can be hard to track because it is voluntarily collected data field filled out by candidates during the application process and therefore there is a chance that it doesn't get completed. The data collected should be consistently reviewed by the TA leader. The leader should focus advertising and recruiting efforts towards diverse populations based on those results. Inclusion metrics typically are conducted via employee surveys and the engagement of the employee. All of which require employers who are self aware, address areas of opportunity, and focuses on being a great place to work.
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Diversity and inclusion is one of the most talked about topics today. It's about creating an environment where every voice is valued, every perspective is heard and every individual feels empowered to contribute their best. Every individual is valuable - regardless of gender, sexual orientation, ethnicity, disability or status. I am happy to work for a company that creates a workplace for everyone. Overall, diversity and inclusion are critical to a company's success, as they have been shown to improve performance.
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The changes related to embracing diversity, equity, and inclusion will significantly improve an organization. DEI creates an environment where people from various backgrounds can share different ideas, skills, and insights. This environment ensures that every team member feels involved and supported. It is not simply an environment where diverse individuals are present, but rather where diverse individuals are involved, empowered, and developed. A diverse, equitable, and inclusive organization requires respectful efforts from every team member to work towards success. It’s important that employees feel safe working together in a space without fear or discomfort. When everyone is involved, potential grows, and professionalism thrives.
Cost per hire is the total amount of money you spend to hire a new employee, including advertising, sourcing, screening, interviewing, hiring, and onboarding expenses. It is a metric that shows how efficient and economical your GTA recruitment process is, and how well you allocate your resources and budget. Cost per hire can vary depending on the role, location, and sourcing channel, but you should aim to optimize it as much as possible without compromising quality. To do so, you can use data and analytics to identify and eliminate waste and inefficiencies in your process, and to prioritize the most effective and cost-efficient methods and tools. You can also leverage your employer brand, referrals, and talent pipelines to reduce your reliance on external sources and agencies.
Candidate experience is the perception and impression that your candidates have of your organization and GTA recruitment process, from the moment they learn about your opportunity to the moment they receive an offer or rejection. It is a metric that reflects how well you communicate, interact, and engage with your candidates, and how well you meet their expectations and needs. Candidate experience can influence your ability to attract, convert, and retain global talent, as well as your reputation and employer brand. Candidate experience can be measured by tracking the feedback and ratings of your candidates, as well as the metrics that affect their journey, such as application time, response time, interview quality, and offer acceptance rate.
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One of the most important aspects in TA is candidate experience. There are both quantitative and qualitative aspects to consider when it comes to Candidate Experience. The quantitative side would be the "time to fill" piece and how long it the candidate was in the TA lifecycle. This isn't to say that the process needs to be so short, that the organization doesn't properly vet the candidates but companies need a consistent and streamlined process. The qualitative side would be their experience throughout the process. This starts with clear communication in the job description to positive interview interactions to well thought out onboarding plans. Both sides equally valuable and should be balanced for a positive candidate experience.
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Candidate experience is often underestimated but crucial for successful GTA. Measure the satisfaction of candidates throughout the recruitment process. This includes their interactions with your organization, communication, and overall impression. For example, if candidate feedback consistently highlights issues with communication or unresponsive recruiters, it's an opportunity to improve the candidate experience, enhancing your reputation in the job market.
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The candidate experience throughout the recruitment process can vary significantly depending on a number of factors, including the organisation's recruitment practices. Maintaining effective communication between employer and candidate throughout the hiring process is critical to ensure clarity, expectations management and a positive candidate journey. Organisations that emphasise transparency, timeliness and respectful treatment of candidates will enhance their ability to attract top talent and reinforce their status as an employer.
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Candidates experience is very important for successful GTA . We can evaluate and improve this process by taking feedback and survey from new every new employee.
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The impact of candidate experience extends beyond the immediate recruitment phase, influencing your organization's ability to attract, convert, and retain top-tier global talent. Moreover, it significantly contributes to shaping your company's reputation and employer brand. Recognizing the significance of candidate experience, organizations are increasingly focusing on creating positive and seamless interactions to enhance their overall appeal to potential hires. To measure candidate experience effectively, it's essential to track various factors that impact their journey. This includes gathering feedback from candidates and monitoring key metrics such as application time, response time, interview quality, and offer acceptance rates.
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