What do you do if your sales call ends in failure?

Dust yourself off and try again! Not all losses are failures. Sometimes the product isn’t a good fit for the buyer for reasons outside of what we can control or fix. When a client has a very low budget that I cannot accommodate I don’t dwell on it - I offer what I can and do the best I can to advocate for my client and stand behind my company and product. I think it’s important to learn when mistakes are made but not all lost sales are lost due to error and it would be time consuming with very little return to reflect on every single lost sale.

Cuando una llamada de ventas termina en fracaso, es crucial no desanimarse y en su lugar, reflexionar sobre la situación. Analice qué aspectos podrían haber contribuido al resultado negativo: desde la falta de conexión con el cliente hasta la falta de comprensión de sus necesidades. Utilice esta experiencia como una oportunidad para aprender y mejorar. Considere la posibilidad de solicitar retroalimentación al cliente para comprender mejor sus preocupaciones y necesidades, y ajuste su enfoque y técnicas de venta en función de esta retroalimentación. Recuerde que el fracaso es una parte natural del proceso de venta, y lo importante es aprender y crecer a partir de él.

Es probable que una gran cantidad de las llamadas de venta, terminen en fracaso. Es un canal difícil y muchas personas están predispuestas a este tipo de metodología. Sin embargo, ser consciente de ellos nos ayuda a enfocarnos a mejorar cada vez más nuestra estrategía, ser más resilientes y conocer mejor el tipo de cliente al que me estoy dirigiendo. En otras palabras, que nuestra llamada de ventas termine en fracaso, no es más que una oportunidad de volverme mejor vendedor y de darle la vuelta a las circunstancias para que mi tasa de éxito sea cada vez mayor.

A failed sale can be a blessing, especially for startups. Peter Thiel in "Zero to One" suggests aiming for a unique market position since economic competition is zero-sum. Losing a big sale might indicate competition in an oversaturated market. This realization is invaluable, prompting team discussions on product innovation to carve out a unique market niche. By evolving and differentiating, you could even win back a lost account with your now-unique service. Essentially, a failed deal highlights misdirected focus, emphasizing that strategy isn't about improving past failures but innovating for the future.

Many business owners and salespeople forget that every "no" gets you nearer to your first "yes." If you usually get five "no"s before you get a "yes," then each "no" is actually helpful. Try to welcome the "no"s!

Don’t get into sales if one rejection will bother you emotionally to the point of depression . Sales is a relationship and a numbers game . The more you interact and “ Pitch “ your product - the more sales you will complete . Not all clients will benefit from your product or service . So it’s asinine to expect to sell every time . In fact if you sell everyone I would be considered that there will be massive losses due to “‘returns .” I had zero clients “return “products that I sold.Some owners or businesses may not want a salesperson such as myself; but I don’t care . No amount of money is worth selling a product or service that a client cannot afford or doesn’t really need . All the training in the world cannot make a bad person good.