What do you do if your executive decisions are not optimizing search engine performance?

1 Audit First

Before taking any drastic measures, conduct a comprehensive SEO audit of your website. This involves examining your site's structure, content, and current SEO practices to identify what's working and what isn't. Check for technical issues like broken links, slow loading times, and mobile responsiveness, as they can negatively impact your rankings. Also, review your content for keyword relevance and quality. An audit provides a clear picture of where improvements are needed and helps you make informed decisions moving forward.

3 Engage Experts

Sometimes, internal teams may lack the specialized knowledge required for effective SEO. In such cases, consider engaging SEO experts or consultants who can provide fresh insights and strategies tailored to your industry. These professionals stay abreast of the latest algorithm changes and can offer guidance on best practices for on-page optimization, link building, and content marketing. Their expertise can be invaluable in helping you navigate the complexities of search engines and improve your website's performance.

4 Monitor Progress

After implementing changes, it's essential to monitor your website's search engine performance regularly. Use tools like Google Analytics to track traffic, conversion rates, and keyword rankings. This data will show you whether your efforts are paying off or if additional tweaks are necessary. Monitoring progress allows you to be agile in your approach, making data-driven decisions that can lead to better search engine visibility and improved business outcomes.

5 Foster Adaptability

In the realm of search engines, adaptability is key. Algorithm updates can shift the digital landscape overnight, so it's crucial to remain flexible and responsive to these changes. Encourage a culture of continuous learning within your organization, where staying informed about SEO best practices is a priority. This mindset will help you pivot strategies as needed and maintain a competitive edge in search engine rankings.

6 Invest in Training

Finally, investing in SEO training for your team can pay dividends. By enhancing their understanding of how search engines work and the factors that influence rankings, your staff will be better equipped to make decisions that align with good SEO practices. Consider workshops, webinars, or online courses that focus on current SEO techniques. Empowering your team with this knowledge not only improves your website's performance but also fosters a sense of ownership and pride in their work.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?