How do you use the contrast effect to highlight the value and benefits of your products or services?

1 Anchor high

One way to use the contrast effect is to start with a high-priced or premium option as an anchor, and then show a lower-priced or standard option as a contrast. This can make the lower-priced option seem more attractive and affordable, as well as emphasize its features and benefits. For example, if you are selling laptops, you can first show a high-end model with advanced specifications, and then a mid-range model with similar but slightly lower specifications. The customer might feel that the mid-range model is a good deal, as it offers most of the features of the high-end model at a lower price.

3 Show testimonials

A third way to use the contrast effect is to show testimonials or reviews from satisfied customers who have bought your products or services, and then contrast them with the problems or challenges that they faced before. This can make your products or services seem more effective and desirable, as well as highlight their benefits and solutions. For example, if you are selling skincare products, you can show testimonials from customers who have improved their skin condition, and then contrast them with the issues that they had before, such as dryness, acne, or wrinkles. The customer might feel that your products are worth trying, as they can see the positive results and feedback from other users.

4 Add scarcity

A fourth way to use the contrast effect is to add scarcity or urgency to your products or services, and then contrast them with the opportunity cost or loss of missing out. This can make your products or services seem more exclusive and valuable, as well as motivate the customer to act quickly and decisively. For example, if you are selling tickets to a concert, you can tell the customer that there are only a few tickets left, and then contrast them with the fun and excitement that they would miss if they don't buy them. The customer might feel that they need to buy the tickets now, as they don't want to regret not going to the concert later.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?