How do you overcome influencer saturation and fatigue?

In my experience I already knew that influencer saturation will happen. But that doesn’t mean there will be no opportunities from consumers anymore. We need to anticipate that there will always be a competition out there and that you just need to be ahead of you game by strategizing properly, being ahead of the latest updates, thinking outside the box, showing actual results and case study to provide unique but effective solutions to consumers. We need to anticipate that the market is always changing and that there’s no one size fits all so there should always be dofferentbstrategies for each campaigns depending on its scenario.

If you are worried about influencer fatigue, consider 'training' your own. Find content creators and micro-influencers with highly engaged communities who are at the beginning of their journey and offer to help train them in a training program. Create a program that guarantees them sticking with you for at least 12-18 months so you get the most out of training them before they move on! Caveat: be sure to execute a contract, of course, or they might walk right after the training!

Giving creators equity or launching their own brands has become increasingly popular. This cultivates a long-term relationship with the influencer as a brand ambassador and comes across as more authentic than a series of one-off promotional posts. Here are a few iconic examples: 💄 Kylie Cosmetics: Kylie Jenner 📱 Boost Mobile: Ryan Reynolds 🥤 Prime: Logan Paul x KSI 🍫 Feastables: MrBeast Every D2C company will be a creator brand 20 years from now. It's time to start thinking about long-term creator partnerships to leverage the power of their online brand and distribution.

Giving athletes equity has also been a major growth strategy for organizations like Nike (Jordan), Messi (MLS), Beckham (MLS).

Experimentation is some of the most stressful yet fun things that we can do. Once we have a good strategy to provide content that is aligned with our values, we can continually revisit a fresh way to keep the community engaged and excited. But we need to do this for ourselves as well. Keeping it fresh can also help our motivation and reduces fatigue. We tend to set higher expectations for ourselves as we make progress, but taking a pause and reflecting on the impact we have made, the purpose of investing our valuable time, and practicing gratitude have been helpful for me and many others. Don’t be afraid to experiment and don’t be bummed out if fatigue sets in… take a deep breath and celebrate your progress!